The Internationalisation Of Emerging Market Multinationals ( Emncs )

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The study of the internationalisation of emerging market multinationals (EMNCs) has gained prominence in the last two decades, as a result of increased internationalisation of firms from emerging markets (EM). These internationalisation phenomena have resulted in a surge of interest from international business (IB) scholars (Cavusgil,1980; Hoskisson, Eden, Lau, & Wright, 2000; Jormanainen & Koveshnikov, 2012). This surge in EMNCs internationalisation is due to the economic growth and transformation witnessed among the emerging markets (EM) in the same period. A critical observation of extant literature shows however, that multinationals from Asia and Latin America has dominated the study of EMNCs internationalisation (Child and Rodriguez, 2005; Yeoh, 2011; Fortanier & Tulder, 2009; Sim, 2005,). Others include that of Olaya, Olaya and Cueter (2012) of 5 Latin American countries, while, Cyrino, Barcellos & Tanure (2010) study Brazil, Eren-Erdogmus, Cobanoglu, Yalcın & Ghauri (2010) study Turkish retail firms and Bianchi, (2014) that of Chilean firms. While some Sub-Saharan Africa (SSA) firms have also emerged as high profile multinationals and internationalising. Research on Sub-Saharan Africa emerging market firms from countries such as Nigeria, Kenya and South African, Angola and Ghana are lacking in the internationalisation business research and policy debate (Adeleye, White, & Boso, 2016).
These multinationals are emerging across different sectors, taking advantage of

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