The Marketing Plan for the Health Pure Fruits Drinks

Most buyers do not share the same palate, purchase the same quantities, or respond in the same manner to marketing efforts. Therefore, a concentrated Niche Marketing approach will work best to target our selected segment. Instead of pursuing a smaller share of a large market, Exotic Fruit Bars will target a large share of one focused niche. Through niche marketing, Exotic Fruit Bars can achieve strong market positioning by gathering thorough and detailed knowledge of the consumer needs in the niches it serves, and by acquiring a distinct reputation to differentiate Exotic Fruit Bars from it’s competitors.

Hawaiian Punch is the top-selling fruit punch drink in the United States, contributing to the ninety-nine percent brand awareness among U.S. consumers. The product line in 2004 consisted of eleven flavors, with the original Fruit Juicy Red flavor being the most popular brand with a wide margin. A Hawaiian Punch light version of Fruit Juicy Red was recently introduced with sixty percent less sugar. At first, the traditional focus of Hawaiian Punch was centered towards children; however, the company now wants to refocus its positioning statement. Another brand consideration is the innovation of a new flavor into both finished goods and direct store delivery networks. The third concern is to address allowances relative to innovation in Hawaiian Punch finished goods and Direct Store Delivery (DSD) networks and to media advertising. Give the previous considerations; we have developed new marketing proposals for future marketing decisions.

Boost juice bar has been introduced in 2000 when Janine Allis, mum of three son and one daughter decides to create something’s that is healthy and delicious to their children .On that time, there were also lack of beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decide to make something that can replace fast food or healthy fast food alternative. This drinks is not only delicious but can give good benefit to human body. Nutritionist and naturopaths were been consulted by Janine Allis to create a menu of smoothies and healthy juices that were free from artificial flavours, preservatives and colours. Even though Janine has no business experience, but she tried to open her business. The first boost store design was painted by Janine Allis. She managed to get AU$250,00 for her first store. Boost has become famous and synonymous with smoothies in Australia a decade later.

In the course of the most recent quite a while, specific natural product juices have made a major sprinkle in the refreshment business. Huge Kola Company has chosen to make its own particular line of claim to fame juice refreshments with an end goal to support hailing benefits while breaking into new markets. Grape juice drinks were the first to make a forte squeeze specialty in the refreshment market through overwhelming publicizing touting the sound, cancer prevention agent advantages found in grape juice. A few refreshment producing organizations stuck to this same pattern and started showcasing their own particular grape juice based drinks. Enormous Kola has investigated different alternatives and, following quite a while of statistical surveying overviews, has built up a rundown of three potential high-edge drinks: cranberry, blueberry, and pomegranate. While every one of the three are high in cancer prevention agents, Big Kola has chosen to deliver a pomegranate refreshment in view of its 71 percent relative capacity to take out free radicals when contrasted with 33 percent for blueberries and 20 percent for cranberries (Larson and Gray,

In the United States, companies such as Pepsico provides our citizens with many different types of beverages and snacks that are cherished. Pepsico is adored around the world. Its top contenders are The Coca Cola Company, Mondelez International Inc, and Dr Pepper Snapple Group Inc. Pepsico is considered to be the best American multinational food and beverage corporation. Pepsico explores different opportunities for its company to expand and to receive reputation by others, hence why they are considered to be one of the top American multinational food and beverage corporations. Pepsico’s renown product is pepsi. The carbonated drink that a lot of people drink.

The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo's attempts to reverse a decline in the market share of its cola soft drinks.

Lucozade Sport is sold in a wide range of shops from sports shops to newsagents to supermarkets. Lucozade Sport is a popular item and is sold in most shops that sell drinks and is therefore not hard to get hold of. If you are interested in buying Lucozade Sport in bulk then Lucozade sell their products through their website with free delivery which puts them in a good position compared to their rivals.

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).

Pepsi Co. is the second largest soft drink manufacturer in the world. The firm was found in 1893 by Mr. Braham and he renamed the company by Pepsi Cola in 1903. The Great Depression in 1929 had caused Pepsi the difficult of its business, big loss in earnings, and it filed the bankruptcy protection in 1931. Nevertheless, Roy C. Megarge purchased the company and re-organized the organization as Pepsi was named. Nearly a decade owed the firm, Merarge sold it to Charles Guth, who reconstructed the firm and created many business strategies to support his firm successfully. Mountain Dew, Diet Pepsi, and Tropicana are the strategic drinks of Pepsi’s drinking portfolio, which compete with Coca-Cola intensively.

Pepsi, Frito-Lay, Quaker, Tropicana, and Gatorade are all well-known brands, but did you know that they are all part of PepsiCo? A framework made up of an astonishing 360 combined years’ worth of production. “PepsiCo is one of the world’s leading food and beverage companies with over $63 billion in net revenue in 2015 and a global portfolio of diverse and beloved brands” (1). They are known for their strength in diversified product portfolio, dominance in their market position, and their state of the art focus on research and development. The opportunities they have to face are a growing consumer focus on health and wellness, increase in global food consumption, and productivity initiatives (2). In the following sections, the history, present conditions, mission and objectives, factors within the external environment will be discussed.

PepsiCo, a global food and beverage leader, is the second largest soft drink business in the world. Initially called ‘Brad 's Drink’, Pepsi was created in 1893 by a pharmacist named Caleb Bradham. In the 1960’s, PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay. PepsiCo today is a world leader in convenient snacks, foods, and beverages, with more than 280,000 employees and revenue reaching over $60 billion (PepsiCo, n.d.).

Food is one of the most diverse industries since the tastes of each individual are unique, giving companies more options product diversification. Recently, a company has developed a new alternative to soda that is a 25 calorie, all-natural sparkling beverage, having only 5 grams of sugar and no chemicals or preservatives. Additionally, the product is available in four fruit flavors which include apple, grade, orange, and pineapple. Introduced in Flordia, over the last two years, the growth of the product and marketing techniques have increased significantly.

To promote a healthier lifestyle, Coca-Cola has introduced new products which are low or zero calories, and 100% natural fruit juice. The company wants to emphasize that its beverages are healthy to drink. Furthermore, the company has been eager on organizing some healthy

Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek

PepsiCo International markets and sells the North American product brands abroad, and in additional markets and sells the Mirinda, Walkers, Sabritas, Gamesa, etc. and several others in multiple countries (over 200). Each of these subsets of brands are developments of unique products tailored to each geographical culture it is marketed to.