The Media And Its Effects On Teen And Young Undeveloped Brains

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The advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spend on massive and little household purchases that are appealing to them. furthermore, children are also a viable market because they 'll easily influence, lifestyle, and overall trends; and supply a view of society and how it 's currently and…show more content…
This essay will discuss the mental and physical impact of advertisements on teens viewing tv, the individual impact and also the group impact in addition the physical and self-esteem impacts. A Recent study by (Pediatrics, 2011) states that “Children and adolescents watch 400 00 advertisements a year on TV alone.” this is happening despite the fact that there 's a law that limits advertising on children’s programming to ten.5 minutes per hour on weekends and twelve minutes per hour on weekdays. However, a lot of children’s viewing happens during prime time, which features nearly sixteen minutes per hour of advertising. The mental impacts of these advertisements on tv on teens are usually split into an individual level and a group level (Friedkin, 1998). The mental impact effects on the individual level are the influence primarily practiced on parents and teenagers communication and influence amongst each other regarding merchandise or services. However, the mental effects on the group level are perception, attitude and actual behavior of the viewer (Moschis & Mitchell, 1986). Although in a home it 's commonly the parents that are responsible about the cash, advertisements are usually aimed toward teenagers. Advertisers believe, if the advertising of a product is successful the chance of the parents purchasing it in order to please their kids is higher, and a few children can ask their parents to purchase the product. “Television advertising viewing
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