The Mission Of Mystic Monk Coffee Essay

937 WordsSep 25, 20154 Pages
1. What is the mission of Mystic Monk Coffee? a. The case does not provide any information concerning what is Mystic Monk Coffee’s mission; I’m not certain Father Prior Daniel Mary had established a mission for MMC. He has a vision for the monastery; in my assessment you cannot transfer that “monastical” vision into a corporate mission. b. For purposes of completing the assignment’s remaining questions, I will take liberty to define MMC’s mission as follows: MMC’s mission is to generate sufficient revenue to support the operations of the Carmelite Order of monks in Clark, Wyoming. 2. What is the basic strategy that Mystic Monk Coffee seems to be using to achieve their mission? a. MMC produces high-quality fair trade Arabica and fair trade/organic Arabaca bean coffee, caffeinated and decaffeinated, in dark, medium, and light roasts, and in a variety of flavors. MMC employees several strategies to generate sufficient revenue to support the operations of Clark, Wyoming’s Carmelite Order of monks, namely internet sales targeted the that market segment comprising U.S. Catholics who drink coffee and wish to support the monastery’s mission. MMC appeals to Catholics to “use their Catholic coffee dollar for Christ and his Catholic church.” 3. What is/are the source(s) of competitive advantage for Mystic Monk Coffee? a. The MMC strategy is not easily discernable, but runs along the lines of focused differentiation, in that Father Prior is concentrates on the high quality bean,

More about The Mission Of Mystic Monk Coffee Essay

Open Document