I. Case Synopsis
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of
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To improve their performance? 2. To reverse the downward trends in attendance? 3. To improve their profitability at a time when the studios, relying on the box office more than ever, are increasingly looking internationally?
III. Case Analysis A. PEST Analysis
Political Factor, refers to all those things pertaining to and perpretated by the government that affect the economic and business scenario in general. Government regulation and policies that impact the business environmental the most may include trade and labor laws, tax policies, environmental laws and regulation, etc. * Government regulations on tax would be affecting the film price become more expensive thus affecting the theater profit. * In 1948, the court between government vs Paramount Pictures resulted in a rule that studios and exhibitors to negotiate themselves without distributors. This rule shortening the supply chain of the industry. * The National Association of Theater Owners exist to support the exhibitor in US so they have bargaining power, like the union in a company.
Economic Factor, refers mostly to the macroeconomic factors as these factors may have a high impact upon the business environmental but a firm does not have any control over them. These economic factors may include the currency exchange rate, interest rate, economic growth rate, rate of inflation, etc. * Economic recession in
2. What forces are driving changes in the movie rental industry? Are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability?
Any of these options would make a superb option for theater watching and show business would profit by keeping all the profits from tickets sold.
(2) Cost reduction: Paramount & Viacom both have economies of scale and are doing business in a similar industry.
4. Din, Yangon. (2007). Titled: The dynamics of the movie industry: Theatrical Exhibitions & DVD rentals. The University of Wisconsin.
The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a
The poor distribution of Australian films has made it difficult for the public to view these said films, due to the lack of theatres screening the actual pictures. This contributes to the community of the Australian public to collectively be unaware of these films and leads to the small number of tickets sold in cinemas. With this lack of money being spent on Australian films, the industry suffers due to with no return going into the
Concession sales and ticket sales are the two biggest sources of revenue for a movie theater but the exhibitors has limited control over both revenues and profits because those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie.
The forces that are driving change are more than likely going to be unfavorable to the movie rental industry considering the convenience and included perks of choosing them. I’ve had experience in the movie rental industry
The Supreme Court ruled against the Hollywood’s monopoly of the film industry of the United States, directing that the production and distribution of movies be separated from movie exhibition practices. The ruling marked the death of studio era and led to numerous changes in film industry decades later. The paramount decision pushed the Twentieth century fox, Big Five studios, MGM, Paramount, RKO and Warner Bros companies to sell some of their theatre chains. The ruling went ahead to outlaw the price discriminatory and purchasing arrangements, fixing of admissions prices, block booking and
Based on the previous module assessments, NBC Universal’s preliminary focus should be geared toward the film industry. The recent trade deal, between both the U.S. and Chinese Governments, lowered a 20-year-old quota on U.S. films and distribution fees in the Chinese film industry. This signifies productive progression within the film industry, even though small in nature, but nonetheless this could equate to significant profit gains for all the FMO’s within the market.
They also initiate the contracts with the theaters and negotiate the percentage of box office sales they will receive. Many of the distribution companies are integrating with the production studios because the need for distribution is diminishing with the conversion to digital. This makes these suppliers a strong force.
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
The five forces of competition of the movie rental industry presents little force against a competitor’s market position based on buyer power, supplier power, and new entrant threats. However, threat of substitutes and rivalry among competitors can affect the amount of profits a company will gain and retain.
External environment is very important for managers to make decision about the company’s direction and strategy. In order to gain a deep understanding of Blockbuster’s industry and competitive environment, the following seven questions need to be answered. Q1: What are the industry’s dominant economic features?
Political environment is significant to do business in other countries. There are different factors of political environment. These factors can influence the government decision making and other activities. For foreign investors every country set some rules and regulations. Investor need to maintain these rules and regulation to do business on certain country. Political factors can influence the government to change these regulations. So investors need to know the regulations and get the proper knowledge about political environment.