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The Movie Exhibition Industry Case Analysis

Decent Essays

I. Case Synopsis
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of …show more content…

To improve their performance? 2. To reverse the downward trends in attendance? 3. To improve their profitability at a time when the studios, relying on the box office more than ever, are increasingly looking internationally?

III. Case Analysis A. PEST Analysis
Political Factor, refers to all those things pertaining to and perpretated by the government that affect the economic and business scenario in general. Government regulation and policies that impact the business environmental the most may include trade and labor laws, tax policies, environmental laws and regulation, etc. * Government regulations on tax would be affecting the film price become more expensive thus affecting the theater profit. * In 1948, the court between government vs Paramount Pictures resulted in a rule that studios and exhibitors to negotiate themselves without distributors. This rule shortening the supply chain of the industry. * The National Association of Theater Owners exist to support the exhibitor in US so they have bargaining power, like the union in a company.
Economic Factor, refers mostly to the macroeconomic factors as these factors may have a high impact upon the business environmental but a firm does not have any control over them. These economic factors may include the currency exchange rate, interest rate, economic growth rate, rate of inflation, etc. * Economic recession in

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