They were known by their nicknames, f.e. "Little Mary". In the 20th the system of film stars appeared. The most popular types of women were the vamp-woman like Teda Bara and Pola Negry, girls from high society like Colin Moor and Louise Brooks, simple women like Gloria Swenson and Greta Garbo, innocent
Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding