The Myth Of Choice: How Junk Food Marketers Target Our Kids

Advertising companies that produce commercials of food are taking an effect of teens healths. Anna Lappe discussed this situation in a video called, Real Food Media Project - Mythbusters Ep.2, she says, “... By the time Ida graduates from middle school one in three of her classmates will either have diabetes or on their way to getting it…” The children of this world are being affected by the foods that they are eating, these children are eating harmful products that can affect their health later on in their life. Another statement Anna Lappe discusses in her video is, “... only 16%...” of these kids are eating fruits and vegetables.

In like manner, health risks in youth have become alarmingly higher in recent years. In fact, in “ Anna Lappe & Food MythBusters--The Myth of Choice: How Junk-Food Marketers Target Our Kids” the video clearly states that by the time children graduate middle school one in three of their classmates will either have diabetes or be on their way to having it. Reason being, youth are eating more junk food that appeals to their biology and less food that fuels them with right sugars, nutrients, and fats. Additionally, the American Psychological Association have studies that show child obesity has tripled in the last quarter century and about 20% of the youth are now overweight. All these health risks point to fast-food company

To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial system for the community. As David Benady stated, “ Advertising and marketing could encourage children to eat healthily, participate in sports and read books” (Source B), which is entirely true. With the combination of children's naiveness and companies marketing techniques, a child could easily be sucked into eating healthy rather

In a 65-year span, an average American spends around nine years watching television including 975 days of watching just commercials that is two million ads altogether. Parent are wondering what most of those commercials are regarding too? They are mostly businesses that are targeting kids to eat fast food or influence their parents to buy a product like a toy. Parents think that they can just turn off the T.V.? Yes, folks are correct they can shut down the T.V., but there are way more advertisements than just commercials so many that it is hard for even ad savvy parents to keep it away from their children. Marketers will try anything to get the kid to buy their products, or they will put a logo on everything that they can. How do they target

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

They consistently advertise products that are appealing to certain age groups because of their sweetness, tang or whatever, and evidence suggests that children exposed to junk food advertising express greater preference for these types of food (Khullar 127). It’s no wonder that people struggle to think for themselves when it comes to eating. They have no room left for thought when they are constantly exposed to what the media and food companies want them to buy. Plus, when the food tastes good as advertised, there’s no need to try and bite the hand that feeds them. Unfortunately, by killing the need to decide their own diets, they are contributing to a country overrun by obesity. The processed foods being marketed are filled with ingredients the body isn’t meant to digest and as such the body barely can. And it’s not just that, but the large volume of foodstuffs available has given people the opportunity to over-consume. They no longer eat to sate hunger, but to continue gratifying their taste

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

The results suggest that exposure to commercials that are targeted for kids and teens – 60% of which the Obesity Health Alliance recently reported advertised unhealthy food and drinks – Are driving younger viewers to crave and consume more junk

Ads like Arby's that say they have the meats trying to imply they have the best kind of meat on the market or McDonald's that added apples to the menu to make worried parents think their food is healthy but in reality it is still just as bad as it was before. The ads then cause kids who are already unhealthy to get even more unhealthy when they see these ads and want their food even more causing a cycle that makes them obese. These tactics have been around for a long time but they got worse now that kids don't work out as much as they use to do. To stop this behavior, parents just need to say no to their kids.

It has been noticeably hard to watch television without seeing a fast-food commercial every ten minutes or a fast-food add plastered every ten feet. “It’s the largest market there is,”(Barboza) Mcdonald’s have been specifically targeting children because that is where all the money is. By luring children into their restaurants they also lure parents which lead to the big bucks. “Some schools have contracts to sell fast food”(Barboza) Being a kid in America you cannot escape fast food. It is hard for kids to ignore the fast-food companies because they are in their schools, toy stores, and television. Testimonies have even shown that children only want to eat what they see on the big

The marketing of junk food to children is harmful and should be restricted because children lack of ability to independently make informed and practical nutrition decisions that lead to sound long-term eating habits.

“Research shows that this brand loyalty begins in children as young as two years old.” (mediaawareness) The reason this can be dangerous is because of the types of food our children eat. Foods like packaged cookies, salty soups, candy, and soda. The list runs much longer than this, but the reality is that these foods have things like added sugar, added salt, and trans fats that make the food taste “better”. Another really important fact to point out is that childhood obesity can be directly related to over consumption of fast foods. The average fast food cheeseburger contains about 500 calories. If you add an order of french fries then that is another 500 calories. Most active 5 year old children for example, should obtain about 1600 calories per day. So one meal from a fast food restaurant would equate to over half of the calories they should. (NCBI)

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity

Thousands of advertisements on junk food, fast food, soft-drink, etc are shown on TV and heard over radio have indirectly lead to the grown of obesity and anorexia in teenagers. This is one of the critical global problem of today which is threatening our next generations for being unhealthy and being exposed to many serious diseases and sicknesses such as diabetes, high blood pressure, heart problem and anorexia.