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The Nfl 's Vikings And The Minnesota Metropolitan Sports Facilities Authority

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In 2013, the NFL’s Vikings and the The Minnesota Metropolitan Sports Facilities Authority (MSFA) agreed to construction guidelines for the new Vikings stadium. Replacing the eyesore of the Hubert H. Humphrey Metrodome, the new stadium called for a modern design with a glass façade that would reflect Minneapolis’s downtown. While the design seemed innocuous to most, ornithologists immediately objected to the plan: large expanses of glass would confuse migrating birds by reflecting the sky. The birds would careen into the stadium, injuring or killing themselves. The Minnesota Audubon Society became a champion for the issue, launching a campaign calling for the stadium to be constructed with less reflective, bird-safe glass. The installation …show more content…

They advocated for the installation of bird-safe fritted glass, which would cost just “one-tenth of one percent” of the stadium’s total cost to install. Additionally, they demanded the institution of a “lights out” program that would aid birds by turning off stadium lights at night. Not installing bird-safe glass, they asserted, would be in violation of state guidelines that required “bond-funded buildings to protect birds from window collisions.” In the release, they revealed that they had been in discussions with the MSFA since May 2013, but did not feel the need to go public until “Audubon staff were told on July 17 that there would be no change in the stadium glass choice to protect birds.” The MSFA retaliated with a public statement of their own just a day later, seeking to diminish the issue. In the release, they contended that the design was finalized before state guidelines for bird safety were passed or the Audubon Society raised complaints. They agreed to the “lights-out” program, which would not be expensive to conduct, but stated that they “do not have the budget to include the $1.1 million needed for bird safe glass.” With this press release, the MSFA sought to bring the issue to a quick conclusion, not foreseeing the public outcry that the Audubon society would be able to generate.
Transitioning the conflict from private to public paid immediate dividends for

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