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The Non Technical Aspects Of Search Engines And Their Uses

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To be sure, the non-technical aspects of search engines and their uses is not uncharted territory. Depending on how widely one casts the net, one can find considerable relevant work in past literature across fields. For example, researchers in the areas of library and information science have been interested for a long time in how people find material using various interfaces and databases, and these projects are not unrelated to the questions addressed by the articles in this collection (for a review of some of this work, see Bar-Ilan, 2003; Hsieh-Yee, 2001). However, work in this domain often only focuses on very small and non-representative samples and rarely considers the social context of searching (for a more elaborate discussion of …show more content…

We also have evidence suggesting that search engine users are not particularly savvy about the behind-the-scenes of search engines. For example, when asked in one study whether they were aware of the distinction between paid and unpaid results, the majority (62%) indicated that they were not (Fallows, 2005). These findings were mirrored by another report asking similar questions in which 56% did not know the difference between the two types of results (iCrossing, 2005). Moreover, the latter findings suggested that this know-how is not randomly distributed among users, but rather that men and younger adults claimed to be more informed about this aspect of search engines than women and older users. Regarding the role of search engines in channeling user attention, although researchers started considering the possible gatekeeping implications of these services years ago (Hargittai, 2000; Introna & Nissenbaum, 2000), little empirical work has followed to examine the extent to which search engines may or may not discriminate against certain types of content while (perhaps unduly) favoring others. Some case studies have examined the censorship of certain types of material by some search engines in particular national contexts (e.g. Finkelstein, 2004; Zittrain & Edelman, 2002), but there is little systematic work considering less controversial

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