preview

The Pershkins Model

Decent Essays

4. RESEARCH DESIGN
This project adopts a qualitative interpretive methodology. In particular, the project follows the Pershkins model for qualitative research (Yin. K, p136, 2015). Using the Pershkins model, the projects analyses qualitative data from South Parks 19th season. This is done using various different research techniques such as visual methods, close readings, textual analysis and composition analysis. The project follows an ethnographic approach to research, following Spradley’s approach to ethnography. The project shows a body of knowledge, including, theory, research and recounts (Liamputtong. P, 148, 2009). The main sample set is South Parks 19th season. The data is analysed by using both visual methods and textual methods. …show more content…

Analysis of South Parks 19th season will be conducted to see how the show adapted to political correctness. This is done by using a combination of content analysis, discourse analysis and close readings. Gibbs (2012) theory of thematic categorizing & analysis of narrative is used to analyse the episodes of South Park. Gibbs theory on metaphors in particular will be used (Gibbs, p.4, 2012). Semiotics are closely analysed, as the symbolic signs are the crux of the data. Chandler’s (2017) guide to semiotic analyse is implemented throughout the analysis.
5. FINDINGS
South Park’s 19th season parodies all facets of PC culture. South Park critiques the function of PC culture, how it’s used by our society and how it affects different demographics. In episode 1 ‘Stunning and Brave’ South Park critique political correctness with the constant gag of Caitlyn Jenner running over someone in her car, with the constant gag of Caitlyn Jenner being a brave and beautiful person. During her transition to female it was seen a politically incorrect to suggest that what she was doing was not brave and extraordinary. Never mind the fact that she was transitioning during a time when she was accused of killing

Get Access