In the Plex: How Google, Thinks, works, and Shape Our Lives by Steven Levy
The book is written by Steven Levy a journalist that had a long standing relationship with the company and wanted to write a book about the company. He was granted access into the company where he interviewed the top executives to learn about the company from their perspective. The book is about the journey and progress of Google from a small Stanford dorm room to a search giant. The book discusses how Larry and Page met, their background, the struggles they had and the people involved in building the key products/services that makes Google number one. The book provides details about the company’s major services and how they were invented like Google News, Google toolbar, Gmail and Chrome. The book also address the culture of Google how they ran the business, the work environment, their unofficial slogan, their hiring philosophy and how they treat their employees. The book acknowledges how google thinks, how they work and shape the lives of people who use their products. The book also shows how Google grew and expanded into other industries by acquiring other companies such as YouTube and others.
How Google Started
Google’s founders Sergey Brin and Larry Page met at Stanford in 1995. Page was the tour guide for Brin the summer before he entered Stanford graduate program. At first he thought Page was a bit obnoxious, but they grew to be good friends. Google which was previously called Backrub came
Technology has evolved so much over the course of 82 years. People who were living in 1935 would have no clue what a computer is or what it could potentially become. Education itself and how we learn has come a long way. Everything was hand written. Now in 2017, we have every answer with just one touch of a button. Google is a search engine that holds almost every answer in the world. There are many opinions on the way humans in 2017 function, and process information. Nicholas carr is a respect author who writes about the relationship between technology and culture. He has written for the Atlantic, the Wall Street Journal, the New York Times, etc. He has written two great essay that have won The Best American Science and Nature Writing, The Best collected in Several Anthologies, The Best American Science and Nature Writing, and The Best Technology Writing. One of them which is titled, “Is Google Making Us Stupid.” Nicholas Carr argues that Google is not making humans stupid, but as technology progress our minds must adapt and change the way we think and process information. This essay has many rhetorical approaches. Nicholas Carr uses imagery, opinion, ethos, and pathos to persuade his audience, provoking a doubt on whether google is making humans stupid.
Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.
In the essay “Is Google Making Us Stupid”, Nicholas Carr expresses his beliefs and personal experiences on how the internet has altered our brains and how we think. He addresses the fact that, although our brains’ abilities to deep read and concentrate are suffering, the internet is extremely beneficial and convenient. Because of the easy accessibility, it takes little to no effort to find information, and therefore, a minimal amount of thinking is required. Carr highlights that people are more impatient because of the internet and that our minds are becoming more erratic. The author used research, conducted by a U.K. educational consortium, to show that a new form of reading is developing over time; rather than reading every word on a page, it has turned to more of a skimming method. Nicholas Carr realizes that we may be doing more reading than ever due to the internet, but it is different in the way that people have to interpret the text. Reading, unlike talking, is not a natural ability. One must learn to deep read, make connections, and translate the underlying meaning. Overall, Carr believes it is a mistake to rely fully on computers because in the end, it will just be our own intelligence that morphs into artificial intelligence.
In the essay “Is Google Making Us Stupid”, Nicholas Carr expresses his beliefs and personal experiences on how the internet has altered our brains and how we think. He addresses the fact that, although our brains’ abilities to deep read and concentrate are suffering, the internet is extremely beneficial and convenient. Because of the easy accessibility, it takes little to no effort to find information, and therefore, a minimal amount of thinking is required. Carr highlights that people are more impatient because of the internet and that our minds are becoming more erratic. The author used research, conducted by a U.K. educational consortium, to show that a new form of reading is developing over time; rather than reading every word on a
Nicholas Carr is an author that focuses on the real word changing. His main focuses are the changes in technology, business and the culture. One of his essay’s, “Is Google Making Us Stupid,” focuses on whether or not the Internet is creating problems within today’s society, and with our learning abilities in general. Carr provides detailed examples from Google, research teams and our own history to show the impact it has on today’s life and the minds’ of Internet users.
In the essay “Is Google Making Us Stupid” by Nicholas Carr he talks about how using Google has affected the way he thinks and reads. In his essay he breaks this down to the psychological side of it and gives examples of other writers from the past, including himself. In today’s society everyone uses Google but, not everyone uses it the same. Personally, I do gain benefits from Google although it has impacted my reading skills. However, Google has not only impacted my reading skills but my revision and editing abilities have been affected as well.
What is google? Google is a search engine, and if a person types anything into that search engine, then that person gets millions to even billions of suggestions in under a second. In the essay “Is Google making us stupid” by Nicholas Carr, he gives multiple examples why Google is making us stupid. For example, he says we can’t read text deep enough, and we always get distracted. But, I disagree with the author's argument because I believe that Google is helping get information and knowledge out in the world way easier than older techniques, Google is also making things more straightforward and easier to understand.
Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.
Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has
While reading the book, Google was successful in this change because of its focus on hiring smart creative people and giving them lots of
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
In 1995, Larry Page and Sergey Brin were introduced at Stanford University as graduate students in computer science. In January of 1996, the pair began working together on writing a program for a search engine dubbed BackRub, named after its ability to do back link analysis. Next, fueled by the rave reviews that BackRub received, Larry Page and Sergey Brin began working on Google. And then in September of 1998, Google Inc. opened in Menlo Park, California and Google.com, a beta search engine, was answering 10,000 search queries every day.
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of