Authors discussed the pattern of failing big businesses and losing to new entrants. They observed trends specific in computer technology. Authors raised the question, why leading companies are working to satisfy the needs of current customers and ignore the future customers? Bureaucracy , old management, poor planning and short term vision can responsible for the industry behavior. However, authors explain the paradox of too much concentration on current customers and their need is also a major reason leading companies neglect future customers. Current customers drive the business decision of any industry and managers are get incentives to keep focus on current customer 's requirements. Authors claimed that the empirical data suggest that leading companies develop and introducing new technologies to meet future requirement of current customer base. Moreover, new entrants were able to commercialize new technology with lower performance targeted to new customers base and emerging market. Whenever a business case is presented with respect to new technology or product in front of higher management, it got evaluated based on the returns, net present value and return on investment. In absence of previous data and clear forecast of numbers in terms of unit and customers base, it seems unattractive as compared to current technology served to mainstream customers. Managers put resources to satisfy the need of conventional customers and ignore the future customers. Business
If there is lot of competition in the market then you should try to constantly improve and invest (investment in new technology)
They can investigate the option of improving their current products to be able to compete with the new technology in some way and to invest in product innovation to see if there are possibilities of improving or matching this new technology. This should be done cost effectively to also be able to offer products at an
Changing technology may affect the demand for a firm’s products and services but on the other hand due to technology businesses can have systems that provides faster services like the retail businesses have systems that does stock control, cash and customer service.
Technological advances over the next ten years are projected to grow at an astronomic rate. As business owners you must consider carefully all of the affects the different forms of technological advances will affect your business.
Software and hardware systems are the main source of how companies are ran today. To remain influential in today’s markets, businesses must remain flexible, and technology integrated. The implications of not acquiring up-to-date technology may be the demise of a company as a whole. While remaining technology up-to-date can cut cost, and implement the highest productivity of a company helping insure satisfied customers. Business requirements thus, drive businesses to change the way production, and customer satisfaction is met.
In a bid to preview this article, I will share with you my views on what a start up is, common challenges experienced and my untold story. I would however start with this quote by Ajaero Tony Martins a successful entrepreneur and investor:
Take a look at the examples provided by Apple – the company is the most successful at the products they have already created, with their “cash cow” or most profitable product being the iPhone. Thus, if you worked for Apple, you would look at your consumer base and discover how to upsell them on better, more improved Apple products. This, of course, could leave you vulnerable to potential disruptors if you fail to take into account or ignore niche markets, but, in my opinion, people really just want the best product. They want quality, innovation, and superiority – if your company offers the best improvements incrementally in ways that customers expect – e.g., fuel injection – you can improve your product in your current market and succeed against your competitors. If you create an unexpected innovation to your product, such as with the automobile, the iPhone 6S, and the Macbook Pro with Retina Display, you can radically keep your clients’ interest while increasing your market share with continued
1. I believe that the single most important responsibility of a company is to make sure that the people that they serve are happy with their goods or service. I believe this to be most important because if the people are unhappy with your good or service, then the amount of business that you do will go down therefore causing you to earn less money and a failure in the business.
An article called “, Knowing When To Reinvent,” was composed by three company leaders, one being a CEO, to inform other company leaders about potential fault lines that have caused many companies to have downfalls. However, to prevent economic downfalls, the authors compiled a list of the downfalls and how to avoid them. Many companies have taken what seemed to be drastic measures to be successful in a changing marketplace. The thesis outlines the five fault lines within the article which are: customer needs, performance metrics, industry position, business model, and talent and capabilities (Bertolini et al., 2015).
The article raises the issue of revenue growth stalls that affect even the most successful companies. The article focuses on four major causes of the crisis. The first cause is the premium-position captivity that is”the inability of a firm to respond effectively to new, low-cost competitive challenge or to a significant shift in customer valuation of product features” (p.54). The second reason is the innovation management breakdown that is”some chronic problem in managing the internal business process for updating existing product and services and creating new one” (p.56). Third reason is the premature
Organizations must carefully invest in changing technologies to earn a profit. It is hard to estimate the technical success of a product and its market success. It is necessary that organizations recognize opportunities and threats, and generate moves that can facilitate successful commercialization. It is impossible to predict what will happen next in the market, so organizations must carefully invest and should be prepared for both the positive and negative outcomes as well as some surprises. To foresee the future and manage uncertainty organizations follow certain frameworks like following trends, relying on an expert’s opinion, conducting industrial analysis, searching for analogies from the past and constructing scenarios. All these frameworks rely on the past patterns and the present market conditions to analyze the future, but its certain that past does not fully reproduce itself in the future. These frameworks also help us to compare the events in the past to the events in future
In today’s society and in the future, everything is fast paced, technology is constantly changing and advancing, which means new equipment and services are always coming about. As a company that strives to better our customers, we are always purchasing new
Some of the key facts and critical issues presented in the case, begin with the understanding the development and evolution of an industry. According to Jack Parnell (2014), the development stages of an industry rely on the influences of competition and the potential profitability opportunities. At the introductory stage, a fairly new industry is being to make awareness of their product, however depend remains low because the industry is new. New industries rely heavily on technology and as demand begins to rises, the industry enters the growth stage (Parnell, 2014). When the industry becomes stagnant and constant this typically results in the parting of those who will carry on in the industry and the loss of unsuccessful competitors. This
There are some problems that deal with the company as a whole. Does the company want to wait until they are “going down” to think of new innovations? The company knows that they can’t just sit without change. In an ever changing market, a company that wants to be successful must keep up
Using existing organizational systems often means completely missing the boat on the real customer and his real needs. This is the customer who values the products as a breakthrough. Products are frequently under-appreciated by firms when the new product is based on an existing platform. This leads to a wait and see attitude and the product is not given adequate support and often under-priced.