The idea that businesses expand by taking advantages of consumers ' weaknesses is obvious to most people. By concentrating on the areas that the consumers are susceptible, many businesses annually make sales based on same type of audience over and over again. An example is the pop music industry. Those categorized under "Pop" always have a set target: young children and teenagers, especially those who watch Disney Channel or Nickelodeon. To target these audiences, the pop music industry tends to produce songs that are catchy and easy to sing-along such as those by Hillary Duff and Miley Cyrus. They are not necessarily about producing quality music, but more of those that can catch the minds of youngsters. Their success thrives because …show more content…
So, how do businesses determine whether they should exploit the weaknesses of the consumers or adhere to the quality more? What condition or situation sets two types of business policies apart? The answer lies in the size of market. Businesses in the industries of big and guaranteed markets often exploit the consumers ' weaknesses, as described in the case of pop music industry. The big and guaranteed markets usually have limited number of major companies that are successful. Such markets include music, selected types of automobiles, and computers. Because the market is big, the presence of consumers is guaranteed. Hence, the success comes to the business that can best target the weaknesses of consumers and produce largest amount of sales. On the other hand, small and fickle markets demand quality. As seen in the case of freelance writing industry, there are some cases in which there are many small businesses trying to gain the attention of selected number of consumers. In these types of businesses, the survival requires finding what the consumer needs and delivering them in the prompt manner. That is why even though many people try to make money from online affiliate programs such as Amazon Associates, only few people consistently make living out of it. The success depends on addressing the consumers ' needs since so-called "weaknesses" do not really produce
I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and
The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)
While the music industry is blaming the decline of music sales on people who download free music- the real blame should be placed on MTV and BET. Yes! MTV and BET have ruined the music business. These two "music" television networks were created as a way for consumers to enhance their music experience. Now, if your turn the channel to MTV or BET, I guarantee you won't see any music videos. As a matter of fact, you probably won't see anything related to music either. Today, reality television, sitcoms, movies, and dramas rule these networks. The days of Total Request Live (MTV), Yo! MTV Raps, Club MTV, 106 & Park (BET), Rap City (BET), and Video Soul (BET), are long gone.
Jessie James established her on-stage persona through her music which has a sensible combination of pop rock and country singing. At a very early age, she has already demonstrated her musical talents and later continued to explore the possibilities of becoming a celebrity. Aside from singing, she also starred in her own reality TV show and has dabbled in other creative industries including fashion and makeup. To date, Jessie James continues to astound the music industry, proving that big things come in small packages.
From the music culture to the underground crimes, the hit show Empire a real look at how the real music business works. The show also gives you a view at how the music industry acts under social society problem. Directed by Lee Daniels, the show is based around a family who built a major record label from dealing drugs. Main character Luscious Lyon, who grew up in poverty, made his way up as music mogul. He first starts out as an artist (rapper/singer) while in the process of selling drugs to ends meats. He has female companion name Cookie Lyon who helps produce him, while also helping sell the drugs. They both have three young boys named Andre, Jamal, and Hakeem who all grow to be apart of the family business. While they’re still young they witnessed their mother go to prison for drug trafficking. After seeing his wife go to prison Luscious begins to work harder to make his goals a reality. Soon he became one of the biggest artists in the music industry. While still on the rise he decides that he wants a record label fit for a king. He made the investment and creates what is called Empire. As times goes on for Luscious success, his three son began getting older joining the family business. Andre, who is the oldest of the three, grows up and goes off to college to get a business degree to work at his father record label. He eventually becomes the CFO of the label and still on the rise to take his father’s place as CEO. As for Jamal he grows up as a singer. However he was
Music has become a center piece of life; however it comes with a vigorous price unknown to most of the public. The music industry is littered with corruption. My proposed research problem focuses on the manipulation and control the music industry has upon its artists through an unescapable 360 deal, which in and of itself is not only reducing an artist to almost indentured servitude, but also cripples record labels themselves. The 360 deal is a common mandatory contract record labels utilize to financially support an artist. This includes advances and funds for promotion, touring, and marketing, all which the artist has to pay back to the label. I believe this problem is significant and warrants further research because the record labels are unconstitutionally taking away artists rights in favor of their own greed, in turn, leaving the artist without ownership of their own songs, money, and rights to royalties.
With the ability to stream music, comes a loss of income for many musicians. Countless people are buying music to own now that they can stream it. So, it has become necessary for musicians to use their music in advertisements in order to keep up with the changing music industry.
As we move along in time, it seems that the most pervasive thing in our culture is an older generation, or people in the current generation, thinking that the current generation sucks. I find this very odd as every generation has surpassed the last one. What's even weirder is that this generation hatred a lot of time involves saying that technological advancements have resulted in an increasing degradation of society and less character. I'm here to disprove that notion by refuting three main arguments used by people that hate the current generation. Those three are the, “We have more character because life was harder,” argument, the “This generation's music sucks,” argument, and the “This generation has too many deviants,” argument.
In this article, Peterson and Berger show how the organization of the popular music industry affects the music that America hears.
No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.
When musicians produce albums, they want people to listen to the albums. There is not one specific way for a band or single musician to gain an audience and promote their music. Musicians use many different kinds of media to promote their music. They use visual media as well as strictly listening media. The radio, television, and the internet are all different types of media musicians use to promote their music.
Nowadays, teenagers are living constantly surrounded by technology. Even if the younger generation may not see it, technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively, with the help of many software and websites. There has been an increase in digital copying activities and those are most of the time claimed responsible for producers’ loss in revenues. While some people claim that the increase of digital technology has killed the music industry, in fact it has lead to innovation and new ways of consuming and sharing music, such as
What pops into your mind first when you think of popular culture in today’s day and age? The latest dirt on celebrities or the latest iPhone release? The latest controversial issue or the latest iTunes hit? Regardless, pop culture encompasses all four of these concepts and many more, which consume the world we live in each and every day. Think about education. At first thought, your mind may not make the connection between the newest Taylor Swift song and the highest ACT score, but the linkage between the two becomes undeniable when you dive deeper. Ponder this: each day millions of kids walk into school buildings across the United States, each of them glued to a little slice of pop culture, a.k.a. their phone. And each day these millions
The music industry much like every other industry has found ways to connect their product to the people through technology. Now music is readily available to the public through many avenues ITunes, YouTube, and so much more. As music has become more available to the public the industry now faces the threat of illegal downloading and sharing of music files. Many people will purchase an album through a download site and then either post it for free download to others or distribute it to their friends; while those who do this don’t usually face consequence does that make it right?
The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.