The Product Of The Oreo Product

Oreo had chosen to focus on psychographics, demographics lifestyle of consumer, which is why Oreo is always the best choice. Psychographics is referred as a behavioral segmentation. It is based on consumers’ lifestyle, interests, activities, and attitude which means what customers prefer, how they spend their time and how they feel about issues and events. Other than that, demographics divided the market into groups based on age, gender, income, size of family, education, race, nationality and religion. Oreo target children and young adults, age of around 6 to 18 years old. Their products are normally aimed in primary school, high school and even college. Oreo does not target adults directly, but they do by offering ice creams, cakes and

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

In the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a product because of the value it has to them, because it satisfy a need they had and possibly they didn´t know. In the case of Ice creams, in general people buy the normal type of ice cream because of the flavor, the ice cream is competing with other

Pricing is important when marketing a product. The determining factor for the pricing is the material, time to make, amount spent on marketing and promotion of the product. The goal in providing such a product that is moderately

Business Model Canvas 1. Customer segments: for whom do we aim to create value? Who are our most important customers? Segments and target. Roxanne Having a healthy lifestyle is becoming more prevalent throughout society.

3) Individuals are willing to pay more for an exclusive product in order to impress others. The person that is impressed would find value in that item.

Consumers always base their decisions on price. The price of an item is important as it can influence consumers to purchase the product or not. If a product is out of their price range most people aren’t likely to purchase the product unless

The Internet has made it easier for a consumer to not only shop for all types of products but also allows the consumer to "follow" the product. For example, Campbell's soup has a Twitter page named Campbell Soup Co @ CampbellSoupCo. Campbell's has 74.9K Followers, 4,232 Tweets, 543 Favorites, and it shows they are Following 1,396. Campbell's twitter posts are about financial information about sales, earnings, non-GAAP financial statements and impact on the currency. Campbell's posts are also about its product line of Soups, their product mix of sauces, beverages, frozen entrees and biscuits. Marketers know when customers see the brand name "Campbell's" and hear the "Mm, mm good" logo, the picture is quite clear that it is all about Campbell's Soup. Campbell's twitter page gives the consumer a glimpse of what's in store, their next plan, and promotions, for example, the limited "Star Wars" labeled canned soup or their new "Just Peachy

What’s the better buy between 25 cookies and 30 cookies that both cost $2.75 ?

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

B) The brand personality of a company can be described as the set of human characteristics that attributed to the brand of a company. It is something by which the consumer can relate to the brand which can effectively increase the value of the brand by effectively communicating a sense of similarity to their customers. There are five main types of brand personalities, but the one that matches Nestle the best is, excitement. Nestle gives of vibes of a carefree attitude and connects best with consumers that are youthful and spirited. Because of the nature of the products Nestle offers, the idea of Point of Purchase (POP) becomes very important. Many of the Nestle consumers purchase their products at the payment isle of grocery stores, so POP sales become very important. This also allows packaging to play an extremely important role during the POP purchase. Because there are many other similar products in the check-out isle, it is important for Nestle to make their products stand out. According to a brand manager from Nestle, “For Nestle, packaging has a key role to play in brand recognition”. Environmental issues, mainly the use of biodegradable and sustainable materials, have a growing impact on package design and materials sourcing. This is something Nestle keeps in mind when communicating with their consumers and also when maintaining brand identity and packaging characteristics. Nestle also recently announced that they

Figure 1 demonstrate that when Coca-Cola price goes down from $2.00 to $ 1.50 the demand of quality rises from 4 to 6. When Coca-Cola wants to get their consumers attention price is no the only factor that matters and sure it doesn’t determinate how much people will pay for the product.

Similarly, if the price is low the demand shoots up dramatically. We as a confectionary company needs to take advantage of this consumer behavior and economic reality in China and among the people of China.

Price interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979)

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).