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The Reasoned Action Model

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When dealing with persuasion, the Reasoned Action Model is often used as a way to predict behavior. The attitude toward the behavior, the social perception of the norm, and the perceived behavioral control all influence one’s intentions, which in turn impacts their behavior. Due to the fact that the Reasoned Action Model largely relies on social perception to ultimately determine behavior, the use of social proofing can be tied in to further strengthen the persuasive message of the YMCA. In order to accomplish this we plan to bring in Aaron Rogers to visit schools throughout the Wisconsin area and address the students on the importance of living a healthy and active lifestyle. Initially, those being persuaded must determine their attitude

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