The Relationship of NGOs and CSR

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The essence of Corporate Social Responsibility (CSR) is that businesses should be self-regulating in their strategic and tactical business models that ensure they are in compliance with the moral, ethics, and standards of stakeholder expectations and the law. The goal, of course, is to encourage moral actions so that it does not become necessary for governments to legislate compliance (Kotler & Lee 2003). CSR has been increasingly important in the global arena after the Enron scandal, and is a trend following transparency, the manner in which information is disseminated to all stakeholders, and to "self-regulate" behaviors so that they comply with the spirit and ethics of the law, as well as stakeholder expectations. Improving conditions and taking responsibility for corporate actions is done by encouraging issues surrounding sustainability, community involvement, doing what is right for all stakeholders, and acting in a way that ensures a win-win situation overall (Quazi & O'Brien 2000; Shah 2007). CSR seems directly linked to the philosophical principles of utilitarianism and deontology how one serves the needs of the many for the best possible outcome in relation to either the means to the end (deontology) or the end result (act utilitarianism) (Deverette 2002). One superb environmental example was that of the BP Oil Spill "Deepwater" in the Gulf of Mexico. CSR would hold that BP and its suppliers have the ethical responsibility to take all appropriate steps to minimize
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