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The Role Of Media And Its Effects On Society

Decent Essays

There are many types of media that are constantly being shown in this time of era, such as, films, documentaries, music videos, and advertisements. The public tends to attach themselves to films and music videos when there are controversial ideas that rise from these forms of media and advertisements sometimes receive the attention but after time passes on we forget them. Aunt Jemima is a famous individual who has been through many changed over time, which at first, she looked like a terrifying African American lady who had a creepy smile but as time passed, her appearance changed to fit into this society’s norm. From this we are likely to think that this types of ethnics and racism has been eliminated in this decade. However, even in 2016 these advertisements do not clearly present us with this much racism but we do have advertisements that present this idea of undermining one race but showing it passively. Hence, we can state that form of racism has definitely decreased in the portrayal of advertisement but there will always be a form of racism presented to the audience in one way or the other. To justify this statement, we will be analyzing these five advertisements from the year 2011 and year of 2016. Also the reason I chose this topic to discuss is to shine light on the reality that, although films and TV shows take over the viewers we are constantly being bombarded with advertisements everywhere we go, thus being aware that these advertisements still circulate in our

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