The Role of a Trusted Third Party in Enhancing Electronic Commerce

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The Role of Trusted Third Party in Enhancing Electronic Commerce Buying online used to be a bit of a gamble. There were so many ways hackers could access personal information, or even companies online could sell that information without the consumer knowing. Moreover, it used to be incredibly easy to make purchases with a stolen credit card. Luckily for all online shoppers, this is no longer the case. Third party companies like Verisign and Trust-e are now strong providers of security measures which ensure that online transactions can be verified and trusted, therefore allowing consumers to have greater trust in e-commerce and spend more online. Verisign is one popular company that acts as a third party to millions of e-commerce transactions annually. The company provides authentication services for online e-commerce transactions so that online buyers are more protected when buying products and services online from their favorite vendors and companies (Verisign 2012). They are now working with Symantec-Norton, a major anti-virus and computer program protection software company that has gained a great share of consumer trust within the marketplace. As part of this collaboration, Verisign also offers security services that are proven and trusted. One of their primary products is providing companies with a digital security certificate "that authorizes that you are who you say you are" (Obringer 2011). The company also provides Secure Socket Layer (SSL) Certificates, and

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