A lot has happened over the last 50 years we’ve landed on the moon, saw the Berlin Wall fall, and even had our lives taken over by smartphones. Over all this time one thing has stayed constant, and that is the partnership of The Lego Group and The Royal Dutch Shell Oil Company. The seemingly unbreakable partnership between these two successful companies came crashing down in October of 2014 as a result of a smear campaign that was spearheaded by the environmental activist group Green Peace. Green Peace was able to challenge the partnership through an effective use of video and social media to spread Green Peace’s message. Green Peace created a public relations crisis for both Lego and Shell and forced the toy maker to choose whether to …show more content…
This dark and troubling YouTube video has been viewed about seven million times over the last year (youtube.com, 2015), which shows just how wide spread the campaign has become.
To help with their campaign Green Peace hired Don’t Panic, a London based advertisement agency to help produce their viral video (Heltzel, 2014). By outsourcing to an advertisement agency to help with the creation of their video Green Peace insured that the video would be very eye catching and would reach Green Peace’s target audience. Don’t Panic’s final video was more than successful for Green Peace because they succeeded in getting the video to go viral and spread around the world. Green Peace hoped that by producing the video in all Lego’s they would make viewers want to find out more about the connection between Lego and Shell, and this viral video did exactly that.
In addition to the viral video, Green Peace mobilized supporters to go out and protest in front of Shell gas stations across the globe to help raise awareness of the proposed drilling plans. The Green Peace supporters dressed as Lego men and women and stood in front of Shell gas stations with signs that read “Don’t play with the Artic” (Payton, 2014). Green Peace was able to generate much more attention and support behind their campaign to break up the partnership between Lego and Shell by taking their campaign
In the political cartoon drawn by Taylor, you notice a large amount of symbolism. John D. Rockefeller is seen holding the White House in the palm of his hands; surrounding him, hundreds of oil barrels and the Capitol building pictured as an oil refinery. This image literally symbolizes the power oil companies' —specifically Rockefeller's Standard Oil Company's— power over the economy and the government years after the Civil War.
o Revenues minus expenses determined the cash flows for years 1984-1991. The cash flows cease in 1991 after all oil and gas reserves are liquidated. The cash flows derived account for the liquidation of the oil and gas assets only, and do not account for liquidating other assets such as current assets or net properties. The cash flows were then discounted by net present value using Gulf 's cost of capital as the discount rate. Total cash flows until
Nielsen also reported that African-Americans spend more hours in front of the television compared to other races and groups. The same results show the same for black millennials who is hugely targeted by the campaign. In fact, this specific market spends 61% more watching television than the rest of their fellow millennials on a weekly basis.
For more than 37 years LEGO worked along teachers and educational specialists to deliver playful learning experiences that bring subjects and more to life in the classroom or at home in order to make learning fun and impactful. When it comes to LEGOS they have a wide range of physical and digital educational resources that encourages kids to think creatively, reason systematically and release their potential to shape their future. LEGO pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces used to make other objects. The manufactures believe that expanding knowledge and building academic and 21st century skills will create active, collaborative, lifelong learners. Together with educators, they aim to
The company, Lego was hacked and of course very disturbed by this, however, they discovered these hackers were lego fans and could actually add value to their consumers and the business as a whole. working with hackers who had attacked their systems allowed them to develop new products and grow their revenue. It resulted from speaking to the hackers rather than suing them and created what the Lego director of community development Tormod Askildsen described as 'the platform for the 21st
ocial inequality is a major issue in today’s world. It is the existence of unequal opportunities and rewards for different social positions or statuses within a group or society (Mahault et al. 6). Racism is not the only form of social inequality, it can also be because of an individual’s background and or wealth. These three forms of social inequality appear numerous times in Harper Lee’s novel To Kill a Mockingbird. In this novel, the argument made by Harper Lee is that social inequality is a ladder that is complex and affects everyone.
The passage I will analyze in this close reading is from the works of Theodore
The choice of setting in a novel work to establish the values represented by society and how characters are viewed. This may lead to a brick of independence or even a period of ignorance and judgment. In the novel the Scarlet letter,The Puritan society represents a suppression of women and highlights the intensity of mistakes, specifically that was made by Hester who commits adultery and ashamed to show the novel's stance on independence and values.
Lego President and CEO Jørgen Vig Knudstorp was surprised when Greenpeace activists, in an attempt to stop Arctic drilling, mounted a campaign criticizing his popular toy company for its cobranding relationship with Shell Oil. At first, Knudstorp and his executive team at Lego headquarters in Billund Denmark didn’t quite understand Greenpeace’s criticism. Was the criticism justified? Why didn’t Greenpeace tackle Shell directly? Would Greenpeace’s campaign be taken seriously or would it simply fade away? As Greenpeace beefed up its efforts through social media, Lego’s top management was left wondering how to respond to Greenpeace or whether they should respond at all. And more importantly, executives didn’t know whether Lego should continue its business relationship with Shell.
The believe documentary over A LEGO brickumentary gives people across the world the opportunity to express themselves using their imagination with the LEGO brick. As the film progressed, I could see many different types of designs. I had absolutely no idea that designers across the world made this their life. They use their imagination and make it out of LEGO bricks, instead of using the directions on the back of the box. They took it and made it their own. What these people came up with and created was extraordinary. I also had no idea LEGOs were such a deal to all sorts of ages and genders. I thought LEGOs were only for children that are only boys, but they vary from young boys and girls up to men and women. Even adults create different structures
Halliburton is one of the largest Drilling companies in the world. This company has over 50,000 employees and operates in more then 70 Countries including North America, Central & South America, Africa, Europe, Middle East, Asia, and Oceania. Halliburton consists of two company divisions-(1) Drilling and Evaluation and (2) Completion and Protection This paper will go over the various aspects of Management planning within Halliburton.
environment in the lead up to 2004. The essay will then go on to consider the position of the Lego group from
As their name and ideal, Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks, but also effective educational tools, the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the overall toy market faces challenges, LEGO’s revenue and profits are increasing rapidly, especially since 2005. This profitability didn’t change even in the current recession in the global market. The LEGO Group achieved record-breaking profits in
Innumerable laws exist in the US, today. These laws range from property taxes, speed limits, and even marriage. Generally laws are put in place for our well being and that of our neighbors. Yet one cannot deny that at least once, you've either disobeyed (intentionally or unintentionally) the authorities or were at least tempted to do so given extenuating circumstances. The question we'll be exploring in this essay is: “As Christians, why should we obey the laws of the land?”
Social: Deceiving the public like Volkswagen (VW) did not only diminishes the company’s reputation, but also public trust in the business, and therefore increases consumers’ belief in ‘greenwashing’ or ‘greenfrauding’ (3p Contributor, 2016). As a result, consumers will start supporting a more ‘trustworthy’ and ‘environmentally friendly’ car manufacturers.