The Secret to the Success of Amazon

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

Amazon has earned a great reputation in customer service for allowing customers to shop without face to face, avoiding talking to a customer’s service representative agent on the phone, everything it done online. Sales clerk does not exist, everything is ordered with a click of the mouse, and arrives extremenely quick in the mail (Cohen, 2009). Amazon at interval has gotten involved with the customers when they can have too. According to Green, H. (2009), “Amazon stands out most markedly from other companies, and helps explain how the company earned the No. 1 spot on Business Week’s customer service ranking this year”( para. 1).

Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company 's headquarter is in Seattle, Washington. It has six global websites that serves customers that are based in the United States, the United Kingdom, Germany, France, Canada, and Japan. Their website features: e-mail order verification, customer review on products, and one-click shopping.

Amazon.com, Inc., on May 28, 1996, started offering a range of products and services through on-line webpages. This new company began to offer products including merchandise and content that was purchased for resale from multiple vendors and sellers ranging from lots of third-party ways. The Amazon.com business has three different segments within its operating environment: Amazon Web Services, North America, and International make up the operating areas. The North American area for Amazon has segments that focus on the sales from retailers of consumer items or product from sellers through its website Amazon.com.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

Amazon Web Services is a cloud computing platform which was to provide online services to websites (Rouse, 2014). Amazon is comprised of software development and customer service centers around the world (Rouse, 2014). At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late and held to unreasonably high standards (Kantor & Streitfeld, 2015).

* Amazon is seen as ‘Virtual’ i.e it has no brick and mortar stores like competitors ( barnes and noble ), as well as no storage costs. Thus enabling them to invest more capital into enhancing its brand and website.

The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

First, I wanna say I’m a huge amazon shopper. To me, this business is getting better and better by the day. Now I will say I don’t shop there every week. But I’m on it every day. By far, this is the one company that has deals going on every day. I have only been upset a couple times. Since then, they have taken care of the situation perfectly. One thing I tell people who are new

1. What technology services does Amazon provide? What are the business advantages to Amazon and to subscribers of these services? What are the disadvantages to each? What kinds of businesses are likely to benefit from these services?

One of the weaknesses that Amazon has would be their operational issue. Amazon is a big company and their operational issues should be considered a weakness. The reason why they could possibly have an operational issue can either be that they accidently or purposely overlooked the issue, or assumed that they will be fine and the plan would be successful. Either way, this issue could have been stopped. To big companies like Amazon, receiving a filing complaint should be common but it is not something they should get used to or else it can result in a decrease in reputation, revenue decrease, or even both. But there are some alternative solutions that can be considered.

Amazon operates using a web-based platform to sell books.  The web-based model targets a global market, has reduced overhead costs and a shorter operating cycle as compared to brick and mortar businesses such as Barnes & Noble and Borders. Amazon’s online model has a superior inventory

Since expanding its catalogue to include more than books, there’s little that one cannot find on Amazon as far as frequent and regular purchases go. Notable exceptions are liquor and tobacco, which cannot be bought on the website. This means that the average Amazon consumer in America today has little reason to consider other online merchants, most of who also don’t sell

Amazon.com ‘Amazon’ is a multinational e-tailer established in 1995 it now operates in global markets with many marketing strategies. Following the announcement of Amazon’s entry to Australia (Amazon 2017), existing supermarkets face many challenges and must adjust to the impending changes that will result (Parry 1999 p.5). This report analyses Amazon’s key competitive business operations necessary to gain market share within the Australian market as well as challenges of establishing a supply chain a maintaining customer focus in Australian Markets. Amazon's high levels of success in the US and its significant share on their “mature market” (reference ), provides an insight into potential impacts of their launch into the Australian market. Their success stresses the importance for Australian companies specifically supermarkets to assess their place in the market and reevaluate their marketing strategies so to remain competitive. This is achieved through creating customer value in pricing, convenient, delivery and digital presences for existing Australian firms. However, it is also important to understand Amazon’s challenges in competition with pre established supermarkets, due to the trend for Australian consumers to favour physical stores over the online shopping experience. As a result both Amazon and existing supermarkets must consider the implications of future changes and create market plans that can withstand and manage changes.