The Sexual Objectification Of Women

Women within the western culture reflect the hypersexualization of those images within the context of a global market in which the mainstream of sexual objects of women has increasingly been accepted as the norm. In the book Women in Popular Culture: Representation and Meaning, Marian Meyers’ states, hypersexualization is the representation of women as highly sexual objects (p. 6). Hypersexualization among women in the media has affected the way society represents women by portraying them as fragile, passive, vulnerable, less intelligent, and powerless figures, compared to men. This paper will focus on the way women are stereotypically portrayed and will emphasize the pornogrification of women as sexual objects in advertising; and bad effect in reality. Hence, women in the media are represented as hypersexual objects that differ from women in reality. However, people in the society are strongly advocating abolishing the society phenomena that promotes hypersexualization of women. There is scholarly evidence to support the thesis in addition to class discussions on Wesleyan College and Charles University will stand as sources, which includes: the women in popular culture by Marian Meyers, Philosophy

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this “physical perfection.” But realistically this cannot be achieved. The ideal woman’s body is Caucasian, very skinny, big breasts, no flaws, and pretty much no pores. This cannot be achieved because it is physically impossible to look like this; the illusion comes from the secret world of Photoshop. No woman is beautiful enough so they leave it to technology to create perfection. The supermodel Cindy Crawford said, “I wish I looked like Cindy Crawford!” She knew the realities of Photoshop and body image, and more women and girls need to become aware of this as well.

Jean Kilbourne’s essay Two Ways a Woman Can Get Hurt is a powerful piece of work that brings the problems of the sexualization and objectification of women and children in advertising out in the open. Kilbourne states that this pornographic advertising is promoting male dominance over women, and in return promoting male violence against women. Domestic abuse and violence against women have always been a problem, but the media may be making it worse. Her audience is middle-aged and younger women who are most likely to experience male violence. She does try to include a little for a male audience, but her main focus is on strong and independent women who will understand her point about the use of degrading pornography in ads.

The objectifications of a woman have been known to be centered around the actions of a man. Cat-calling, slut shaming, and men being in a superior position while women are inferior or counted as their ‘objects’ are all parts of the dehumanizing nature of objectification. This indicates that women are centered around their appearance and feminine demeanor, and nothing else needs to be accounted for. However, there are other influences that have contributed to the vicious cycle society has on degrading women. Women objectify other women over similar matters as men, but not similar relevance in sociocultural context. Another contributor to women objectification is women’s self-objectification, in which they internally reflect on their appearance and demeanor to seek the approval of the observer. The last and most dominant factor that has been deemed the main culprit of turning women into objects is the culture of advertisement. Advertising has sexually objectified women for years, and is the backbone of the degradation of women in the real world. It also depicts unrealistic images of the female body and attitude that no female human being can actually live up to. The media has introduced the actions of sexual discrimination and harassment, and has influenced the ideas of how women should be treated. The combination of these three components are continuing the cycle of the objectification of women.

Today’s world is dominated by the great influence of advertising media, which often depicts the objectification of women. The film Killing Us Softly 3, discusses how influential the negative portrayal and misrepresentation of women is throughout advertising media. The Versace advertisement I have chosen to analyze displays a slim, scantily clothed woman of color guarded by a shirtless, muscular man. Based on concepts from the film and the course’s text, it is clear that this advertisement sets a particular feminine beauty standard and, nonetheless, illustrates women as solely being sexual objects of men, having little to no power. This fashion ad influences the way women view their physical appearance, along with their position and function in society.

Multimillion dollar companies frame women as submissive beings, and focus on their appearance. They have to sell the woman’s body in order for them to make a profit for their products. There is a disproportionate portrayal of women in the media as sexual beings rather than intellectual beings. As a result, men focus on the sexual nature of the woman and disregard the intellectual capacity of the woman, which allows men to objectify women.

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

Everywhere you turn, there are magazine covers, movies, reality TV shows that portray woman in a sexual light. When was the last time that we as a society sat down and realized the effect that this is having on young girls, teens and even grown women. The portrayal of women as sexual objects in these and many other types of media have greatly affected the mindset of society. What affects has this had you ask? There are there main effects that we will explore. First, is the effect it has on their self-image. Second, is the effect on how they portray themselves in their relationships. Third is the effect it has on their mental state.

On all platforms of media, women and even young girls are oversexualized; thus leading to men viewing women as no more than breasts, vaginas, legs, or any other body part they prefer. Even in current television shows, movies, comic books, and advertisements, women are still depicted as sexual objects, which can damage a woman’s confidence. The oversexualization of women 's bodies can degrade a young woman’s confidence, and when girls try to boost confidence by dressing or acting like the women they see in the media, they are reprimanded for it. Girls cannot be blamed for their sexualization; they are just emulating what they see in the media.

First the article “The sexual objectification of Women in Advertising: A Contemporary Cultural Perspective” and Women’s exposure to thin and beautiful media images: body image effects of media-ideal internalization and impact reduction interventions” discusses the negative impact media has had on women’s self –esteem. It argues that the media is detrimental to how feel women feel about their bodies. For the methodology, the participants were put into small groups and given a picture of a fashion model and was asked to fill out a survey. After viewing a picture of a model. The results showed that women had negative self-perception of themselves compared to the model. In the article, “A picture is worth Twenty Words (About the Self): Testing the Printing Influence of Visual Sexual Objectification on Woman’s self-objectification” the researcher investigates how women’s self-image is altered by the media’s objectification of women.

Objectification of women works with benevolent sexism to further oppress women in the media through its effects on self-esteem and well-being. Rollero’s (2013) article “Men and women facing objectification: The effects of media models on well-being, self-esteem and ambivalent sexism” examines media representations of men and women and how they are related to levels of sexism and psychological well-being. The literature on objectification has mostly indicated the connection between viewing objectified media representations and women’s body displeasure and motivation to achieve a slim body. The goal of the current study was to further past research by studying the effects of objectified media images –considering both male and female models– on psychological well-being, self-regard, and support of sexist states of mind. 166 undergraduates (51.8% males) participated in the study. Results indicated that objectification of men lessened men’s happiness, whereas objectification of women was more damaging because it lessens women’s happiness, appeal and social self-confidence. Furthermore, objectification of women affects men’s validation of sexist attitudes, increasing aggression toward women while decreasing aggression direct to men. Typically, only women are examined in studies of objectification. The inclusion of both male and female effects in the article makes it unique in comparison to other similar studies. Furthermore, the inclusion of both males and females allows for

In 2014 there was an online survey that questioned many women about sexual harassment. In a survey of 811 women, “Over 99 percent of the female respondents said they had experienced some form of street harassment (only three women said they had not). Examples of these gestures would be hip thrusting, hand motions that simulate sex acts, or gestures with mouth or tongue. Over 80% of women have been targets for sexually explicit comments” (Statistics – Stop Street Harassment Studies). Over the last 30 years objectification and sexualization in advertising, media, music videos, video games, and many other platforms. What is sexual objectification? What does sexualizing mean? Sexual objectification is the act of treating a human being as a an

Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.