Physical appearance, including the level of attractiveness of facial features, has been increasingly valued by society during this past century. The beauty industry, in particular, is vital to the economy, since the spending habits of individuals varies as one becomes more obsessed with their appearance. Additionally, as presented by Huber et al. (2014), researchers of the department of Anthropology at the University of Vienna, a contributing factor to adult facial attractiveness and future economic condition is the income of one’s parents, which determines bodily features and general complexion. Furthermore, the impact of western media on cultures worldwide contributes to the formation of an all-encompassing ideal of beauty; figures presented by the media and the beauty industry propagate unrealistic standards of attractiveness, thereby encouraging people to purchase beautifying products and services in order to conform to this norm. Companies are able to achieve this result through job hiring decisions as well by exploiting the fear that one will never be good-looking enough to fit into the general beauty standard. Overall, parental socioeconomic status, media, and hiring processes in job sectors shape the idea of what is considered attractive by society; therefore, as the public is further exposed to such ideals, people are pressured to obtain a certain level of facial attractiveness in their respective communities.
Parental Socioeconomic Status