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The Soviet Union (and now Russia) have always been somewhat of a mystery to Americans. In

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The Soviet Union (and now Russia) have always been somewhat of a mystery to Americans. In Consumption and Social Change in a Post-Soviet Middle Class, Jennifer Patico ties consumption and consumerism to middle class culture through the lives of public school teachers in and around St. Petersburg, Russia. Patico uses teachers, through interviews and observation, who are often given gifts by their students’ and their parents, to study how culture and the consumer landscape were affected by the collapse of socialism and the emergence of a market economy, as well as how their daily choices as consumers reflect not only Russia but the entire world. She draws out symbolic and cultural markers to map the complex relationships this change created …show more content…

(171) Patico argues that cost now determines the logic of values in informal exchanges, but the gift given, and the attention to what gift is selected, has not changed.
The major changes in what was then the Soviet Union led to inflation, which created economic problems, and in the end, many social changes because of that. Decisions made by consumers were now turning practical. “Careful not to purchase other countries’ cast-offs, the goods foreign producers considered unfit for at least some of their own compatriots… these suspicions served as guidelines in a market where unaccustomed variety could be overwhelming, miscalculation could threaten health, and reliable information was scarce.” (122-123) The social change was thanks to variety. While there was only one source for items before the move from communism to capitalism, the variety created distrust among the Russian population. This rings true throughout the world, and you begin to see Patico tie this back into the rest of the world. Where Russians are skeptical of imported goods, Americans are commonly skeptical of second hand items, which as explained by Veronika is what imported food

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