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The Strategic Planning Process.Doc

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What is strategy?
Strategy means consciously choosing to be clear about your company’s direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much better position to respond proactively to the changing environment.
The fine points of strategy are as follows:
_ Establishes unique value proposition compared to your competitors
_ Executed through operations that provide different and tailored value to customers
_ Identifies clear tradeoffs and clarifies what not to do
_ Focuses on activities that fit together and reinforce each other
_ Drives continual improvement within the organization and moves it toward its vision
A strategy provides the vehicle and answers the question “How are we …show more content…

The financial, internal business processes, and people areas are internal. The customer area is external. Chapter 12 elaborates on this framework and the Balanced Scorecard.
_ Market focus: Growth comes from focusing on your customers and delivering superior value to them consistently year after year. Built into your strategic plan is a market-focus framework because of how critical this is to your organizational growth.

Who uses strategic plans?
Everyone — or at least every company and organization that wants to be successful. Companies in every industry, in every part of the country, and in most of the Fortune 500 use strategic plans. Organizations within the nonprofit, government, and small to big business sectors also have strategic plans. Just exactly what is strategic planning?
The term strategic planning refers to a coordinated and systematic process for developing a plan for the overall direction of your endeavor for the purpose of optimizing future potential. For a profit-making business, this process involves many questions:
_ What is the mission and purpose of the business?
_ Where do we want to take the business?
_ What do we sell currently? What could we sell in the future?
_ To whom shall we sell it?
_ What do we do that is unique?
_ How shall we beat or avoid competition?
The central purpose of this process is to ensure that

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