The Success Of Change Management

Decent Essays

According to Cialdini, the success of leaders, executives, managers, and salespeople is measured by their capacity to complete goals. Those objectives are met, more often than not, by reasoning, persuading and stimulating others to share a vision and follow a common purpose. We live in a world where those who are the most influential are the most prosperous. Therefore, organizations need to understand the factors that cause one individual or employee to conform to another’s wish or action of some kind. Our world has become increasingly competitive and unpredictable; especially, amongst organizations and businesses alike. As a result, organizations are often forced to change their strategic direction to remain competitive in today’s …show more content…

Moreover, Eisenberg (2015) argues that organizations must focus the bulk of their resources behind an area in which they wish to compete. Organizations must develop a competitive strategy. According to Eisenberg et al.“Strategy only works when the organization purposefully engages in strategic alignment, ensuring that employee actions align with the stated aspiration” (Eisenberg, Johnson, & Pieterson, 2015). Implementing a new strategy requires a change in technology, process, and people. The hardest of the three being people. Getting people to adopt a new mind-set, behavior or technology is similar to getting some people to lose weight. The difficulty lies in getting people to eliminate old habits and build new habits. Building employee support requires senior leadership to inspire a sense of commitment to the change through communication. Strategic effectiveness is impossible without successful strategic communication. Organizations must ensure that their strategy is articulated in a way that employees can easily understand and follow. In other words, talk to employees at their level because communication is key. Organizations should also consider objections to the new strategy and develop reasonable explanations. According to Atkins (2014), people will only accept the change as valid if it is rationale and the resulting benefits are unmistakably clarified. The process of considering objections is an influential method of marketing a new

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