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The Theories : Dual Coding Theory, Multimedia Learning Theory And Cognitive Load Theory

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2.2: Theoretical Frameworks In analysis of the literature on information processing and observational learning in the context of learning with instructional video tutorials, it can be concluded that there are three foundational theories: dual coding theory, multimedia learning theory and cognitive load theory. 2.2.1: Observational Learning Screencasting is popular due to its ability to offer picture, motion and simulation, all of which provide the viewer with a sense of realistic context when attempting to understand and follow a presenter’s actions. The concept of demonstration, observation and repetition can be traced to Bandura (1986) and his Social Cognitive Theory of Observational Learning. This idea involves displays of modelled behaviour by one with expertise that is then observed by a learner in order to acquire the same skill and performance (Bandura 1986). This theory outlines four phases: 1) Attention – This refers to the importance of student focusing on the modeled behaviour; 2) Retention – Accurate mental representations a student has acquired will allow them to replicate the behaviour; 3) Motor Reproduction – Once the attention and retention phases have been completed the student has the ability to perform the observed behaviour; 4) Motivation – This refers to the motivation required to imitate the modelled behaviour. It is theorized that observational learning is dependent on level on which these four stages are affected (Bandura, 1986). Due to the

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