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The Traditional And Modern Methods Of Advertising And Social Media

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The act of advertising becomes primarily the function of any company in order to remain competitive within the market. To advertise is to use available channel to inform potential customers’ of a new product or an existing product so as to increase sale. As organizations produce, they expect their produce to reach the final consumers and this primarily becomes the role of advertising. Various techniques have been employed by many firms to advertise their product these techniques are categorized into two mainly traditional versus modern techniques. The traditional methods include the radio, television, and print media such as newspapers, fliers, brochures newsletters and magazines. The modern methods of advertising however have revolutionized the way business is conducted. The use of entertainment in brand campaigns, the celebrity incorporations are just but example of modern techniques. The role of advertising be it traditional or modern is not far from the followings. First is to generate more sales to the company. The second reason is to help in the creation of brand identity. Thirdly is to communicate any change in the already existing market, next is to introduce new products into the market and lastly is to increase the buzz value (Bond, Ferraro, Luxton, & Sands, 2010).
Social media involves the adoption of computer mediated technology to create and share user based content. Any idea or thought is` shared and responses obtained. The social media uses different types of

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