The act of advertising becomes primarily the function of any company in order to remain competitive within the market. To advertise is to use available channel to inform potential customers’ of a new product or an existing product so as to increase sale. As organizations produce, they expect their produce to reach the final consumers and this primarily becomes the role of advertising. Various techniques have been employed by many firms to advertise their product these techniques are categorized into two mainly traditional versus modern techniques. The traditional methods include the radio, television, and print media such as newspapers, fliers, brochures newsletters and magazines. The modern methods of advertising however have revolutionized the way business is conducted. The use of entertainment in brand campaigns, the celebrity incorporations are just but example of modern techniques. The role of advertising be it traditional or modern is not far from the followings. First is to generate more sales to the company. The second reason is to help in the creation of brand identity. Thirdly is to communicate any change in the already existing market, next is to introduce new products into the market and lastly is to increase the buzz value (Bond, Ferraro, Luxton, & Sands, 2010).
Social media involves the adoption of computer mediated technology to create and share user based content. Any idea or thought is` shared and responses obtained. The social media uses different types of
The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other
With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him
This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after
The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan and Haenlein (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies
There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.
Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.
Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)
Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.
In recent years, the world has changed by modern technological developments. People in these days are living real revolution and changes that affect in somehow their life. Social media has contributed to link parts of this wide world to each other, and paved the way for all people exchange views and ideas. In addition, social media sites are considered the most widespread on the Internet because of its characteristics that made it different from other websites. Because of social media, people has become living in small town. They do not need to travel in order to getting informations or news. Social media has created easier way to achieve communication between individuals and groups.Social media websites, such as Facebook, Twitter, MySpace , High Five, Tagged and YouTube have allowed people to exchange video clips, photos, share files and perform immediate talks and direct communication and interaction between the audience. Despite of advantages of social media that offer to its users, there are some disadvantages that may overcome those advantages. There are a lot of severe criticisms that social media faced because of its negative impact on individuals, families and society. Steal information, break the personal privacy, wasting a lot of time and isolation from people are some of problems that people have faced because of social media. People have divided into two group toward this issue. Some people think that social media has contributed to make their life better.
Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.