The Trial of O.J. Simpson: An Agenda-Setting Analysis
Mariah Short
University of Kentucky
The Trial of O.J. Simpson: An Agenda-Setting Analysis
During the infamous O.J. Simpson trial the television news media was ever present. Placing the trial as a top news story set in motion the idea that this trial was an important issue. However, the television news media was not successful at determining whether O.J. was guilty or not. For this reason, the O.J. Simpson trial is an excellent example of the Agenda Setting Theory. This paper will analyze the role the theory has in the murder trial. Television news outlets support this theory by showing people the Simpson case was important through constant coverage, but was not successful at telling the audience what to think on the issue.
Theoretical Background
Understanding the background and history of the Agenda Setting Theory is imperative to this analysis. Dr. Max McComb and Dr. Donald Shaw developed the Agenda Setting Theory in a study conducted during the 1968 presidential election (McCombs & Shaw, 1972, p. 178). This study describes how if an audience is exposed to the same media, they will place importance on the same issues. This theory strictly presents information and sets the terms of public discourse. At the time, this was a trailblazing new idea.
The central claim of the Agenda Setting Theory explains why people with similar media exposure place importance on the same issues. Although different people may feel
Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.
Media coverage of news events can be disseminated to the general public in any number of different ways and media biases often “reflects certain organizational and/or professional preferences or values” (Bennett 2011, 173). In fact, Lundman (2003) points out “that journalists assess the newsworthiness of homicides occurrences using the relative frequency of particular types of murders and how well specific murder occurrences mesh with stereotypical race and gender typifications (357).” In addition, Johnson (2012) felt that the real job of media was to “create a message that…grabs public attention (62).” In other words, can the media grab the public’s attention and hold it?
Media has been playing a significant role in our daily lives by developing our personalities, enriching our knowledge and providing us with different sorts of information. It has a tremendous power in framing cultural guidelines and shaping political dissertation. If the information provided to the U.S. citizens is distorted, then they cannot make informed decisions on the matters of public policy. Thus, it becomes vital to the American democracy that the news media and its institutions remain unbiased, fair and accurate. Media bias happens when a media systematically and persistently emphasize one particular point of view that is usually below the standards of professional journalism. There can be various reasons for media bias, some of
For a more adverse effect, the trail of Casey Anthony is a good example of how the media impacted the Criminal Justice System. Lawyer Nicholas Battaglia proposed a new term, “trail by media,” in his article for the Albany Law Review. Essentially, Battaglia proposed that the media had an adverse effect on the Casey Anthony trial by questioning certain finding of the defense, live on T.V., which swayed public opinion. Therefore, when the jury exonerated her, the public was in an outcry because they had come up with their own conclusions, or as Battaglia put it, “In a sense, this crated a “wrongful exoneration” of the defendant because the “armchair jury” had convicted her when the actual jury acquitted” (Battaglia, 2012) A perspective that I had previously not considered was the potential bias that media can represent as a result of either personal or occupational
The media is important for us the people to inform us about our government. In this paper I will show the relationship between the media and Congress. There are many forms of traditional media newspapers and magazines and TV news programs. Until recently people got most of their information and news from traditional sources. I would agree with scholars who argue that the media plays a major role as an agenda setter by focusing the public’s attention on a few issues. Public opinion is shaped in large part by people’s exposure to the media. There are two main areas of media agenda setting the first is reporting the news the second is telling us how to view the news.
One problem that plagues us everyday without us even realizing it is media bias. We see it in the news. We see it on our favorite sitcoms. We read it everyday in the paper. Yet, we really don't recognize it when we hear it or see it. Media bias is evident in every aspect of the media, yet the problem is that we don't even recognize it when it is right in front of our faces. Are the impressions that we form about individuals a product of the media? Do we form certain opinions about particular types of people based solely on the things we see and hear in the media everyday without even realizing it? The problem is not only that there is media bias present, but also that we can't recognize it when we see
This paper goes over the effects the media had on the O.J. Simpson case and how the media interfered. The O.J. Simpson murder case is touted as the most televised criminal trial in history and from the second the murders were discovered there was a media frenzy. On the night of June 12, 1994 the bodies of Nicole Brown and her waiter Ronald Goldman were found outside of Nicole’s condo both stabbed to death. The suspect, former athlete, icon, and actor Orenthal James (O.J.) Simpson was the main suspect of the crime. On June 16th, 1994 the LAPD pressed murder charges against him and placed a warrant for his arrest
In the past twenty years, the United States media has transformed from a broadcasting to a narrowcasting media. Each method has its unique differences, with one being the amount of bias from each source. Narrowcasting specifically, can greatly affect the media’s ability to influence public opinion.
Television is a form of communication that can be used to transfer information to the general public, and its full value and effects can be seen at all times, especially during election seasons. To some extent, this medium has helped people make informed decisions on which candidate is suitable to be president. However, this positive influence could distract people from focusing on policy and turn the election into a popularity contest.
Another concept that has been more clarified in these last few chapters is agenda-setting theory which is defined as “the focus on how the mass media can influence the public by the way stories are presented in the news (p.389).” From my groups of friends, I have always had the idea that the media shows us what we want to believe. For example, more recently the news has been focusing on police brutality against certain races and age groups. Yet when a police officer or group of policemen save a person’s life or does something honorable it is not recognized through the media, because it is part of their job to do those things. My best friend is a police officer for the San Francisco police department, and he shares many stories that are never shown on the media. Such as when a dangerous drug dealer is convicted, there isn’t a headline of “Drug
Agenda-setting is one of the most important factors in shaping public opinion. Agenda-setting can be defined as the ability of the media to direct public attentions toward the issues they believe are important to the public. But whose choice is it that determines which issues are more important over others? The news media can set an agenda-setting by focus attention on selected issues on which the public will form opinions from (McCombs). The media can paint a memory in your head by repeatedly repeating the issues on different media sources as Internet, network televisions, newspapers, etc. Since these sources are the cheapest and easiest to access, the information can be view by vast number of audiences. As quoted in a 1922 classic called “Public Opinion” by Walter Lippmann,
The way the media frame issues has a subtle yet significant effect on the general public. Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996). Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.
The media also influences how the public perceives issues. The placement of political issues during news coverage influences the importance of political issues on society. The ranking of media issues and society’s ranking suggest that the media influence the public (Weaver, 1996). The importance of an issue may rests on its time slot, sequence in the news story, or in the advertisement for the news.
By analyzing two newspapers in terms of second-level setting, this paper strives to answer the following research question. In the 2016 election, did liberal or conservative media present more second-level agenda setting in terms of: frequency of candidate issue coverage and candidates attribute coverage and nature of the issue frame and nature of
The 2000 Presidential Elections are upon us and who do we turn to for information regarding the candidates? What issues will be the hot topics for the election race? For that matter, what will be the hot topics in the media for next week? Just as this paper must be structured, organized, and center around a main idea, so must all information presented to an audience. Information can only be easily processed if it contains some kind of structure. This includes the information that is provided by the media. The media have to structure their ideas and stories on a daily, weekly, and even monthly basis. This process is known as agenda setting. Television, radio, and print medias all use agenda