The Value of Sport in Health and Economics in Australia

While participating in a sport requires a great deal of time and energy, many people have neglected the ways sports can provide a healthier lifestyle and anticipate them as a complicated which can result in delicate lives. As generations change so do people's mindsets. People have

This article starts out by stating that the sports industry generates roughly $14.3 billion in earnings a year EXCLUDING the huge amount of indirect earning accumulated on Super Bowl Sunday which has the second most amount of food consumed in one day (behind Thanksgiving) and provides 456,000 jobs with the average salary being $39,000. Next, it is examined how the sports industry has so much power in the United State 's economy today. Fifteen industries with at least 10,000 jobs were analyzed since there is not a designated sports sector, and six main sports jobs (only spectator sports not hunting, fishing etc.). A table is then presented showing how many people are employed in each of the 15 industries, the percent of occupation in each job group, and the percentage of total jobs in each. Effect on earnings is then briefly discussed and shown on a pie chart showing that initial, or the sports workers ' salaries accounts for $10.3 billion, direct which is the purchase of supplies needed such as uniforms and shoes and accounts for $2.6 billion, then indirect which supplies the direct supply chain which accounts for $1.4 billion. Last, occupation growth and Industry patters are talked about using nearly nothing but different graphs and charts. It is also stated that

This was also largely helped by the 1956 Melbourne Olympics as this was the first year they were held in the southern hemisphere. These games helped develop Australia’s identity through the help of television. The use of television and multi-media reports on the games broadcasted to the world had a huge impact on the way the world viewed Australian sports, as they were now viewed as competitive and strong rather than weak. During the 1950s there was a huge increase in memberships for various sporting clubs, what led to this was the fact that men wanted close relationships with their friends like those they had formed in the war, therefore increasing the amount of participants in a sporting event. Another change that happened in the 1950s was the introduction of the European sport soccer from migrants coming to Australia. Although Australia was already knew of the sport it was only played on a small scale and it became widely more popular as foreigners brought their own culture and experiences to the game. As the growing popularity of soccer occurred, Australia embraced these changes as they no longer felt tied down to British sports such as cricket. Migrants also built their own sporting clubs in light of the country of which they originated from giving Australia a more diverse culture. Women’s involvement in the sport at this time was very minimal as many women were treated

Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.

When looking at the historical context of racism in sport in Australia, in the very beginning when European explorers and settlers encountered Aboriginal people from the 1600s-1800s, they often said that Aboriginal people were not humans but were actually animals - like apes or monkeys (Riceman, 2013). This stereotype has continued through time with racial remarks such as these have been directed at Aboriginal and Islander players. According to Tatz and Adair (2009) the history of Aboriginal exclusion from organised competitive sport has been well documented, these exclusions are based on spurious racial grounds such as they “smelled”, they “always won” and that they were “uncivilised” (Tatz & Adair, 2009, pp.3). One historical perspective of racial discrimination in Australian sports is the day Nicky Winmar, a famous AFL player stood up to racial truants from spectators in 1993.

It is also important to highlight the indirect benefits that the Olympics will bring. Indirect benefits will also come from increased exposure to Australia as host of the millennium Olympic Games. Austrade is driving the Government's Australia Open for Business campaign, which takes advantage of the heightened global interest in Australia at the time of the Olympics. A global promotion for Australia as a prime business destination is supported by a number of new business programs, which capture new interest to turn it into export and investment revenue. The key program under Australia Open for Business is Business Club Australia. Also, managed by Austrade, Business Club Australia connects Australian exporters with overseas buyers and investors through a global networking club, which also shares the excitement of the 2000 Games.

Price Waterhouse Coopers believe the Sydney games gave Brand Australia A$6.1bn worth of additional publicity and over

The Olympic Games enhanced the image of Australia across the world. The event attracted intense coverage by international media, which put the Australian society, culture and business in the international limelight. Consequently, the Olympics stimulated the economy of Australia more than any other event in the history of the country (Sydney Marketing Review, 2001). The aspects of the Sydney 2000 Olympic Games that resulted in positive economic benefit for the country included construction projects that were funded both privately and publicly, as well as the gaming activities of the event, which generated revenue and increased domestic and international tourism (NSW Treasury,

Although the British attitudes to sport and education in the late 1800?s where enlightening, it took French educator and reformer, Baron De Coubertin, to fully realise sports potential for social and national mobility. In 1896, De Coubertin set up the International Olympic Committee and reintroduced the Olympic games in Athens, and with it their ideology of human spirit, chivalry and excellence. Although originally set out to promote the abilities of men, the Olympics have orchestrated the rise of women as athletes. This sporting event along with governments implementing functionalism as policy (Labour Party Mandate 2003 htp://www.labour.org.uk/culturemediasport/ visited 28 November 2003) has over recent years seen women?s involvement in sporting and leisure activities increase astronomically. The esteem in which sports are held in modern times to provide positive character traits are highlighted in this abstract from a BBC radio program.

Australia is frequently considered to be a 'sports mad' nation. Our love for sport is reflected in the quantities of individuals who play sport, attend sporting occasions and view sport on television. Australia leads the world in sports science and in the technical advancement of television sporting coverage.

If the world of sports were to cease to exist as we know it, the economy would take a huge punch to the gut. Many don’t realize the role that sports marketing plays in the economy. This

“Sport marketing consists of all activities designed to meet the needs and wants of sport consumers through exchange processes” (Mullin, Hardy, and Sutton 2014, p.13). However, with its acknowledged contribution to local, national, and global economies most may or may not come to the conclusion as to what is really meant by the term ‘sport marketing’ (Fullerton and Merz, 2008).

Many people make money because of sports, especially businesses, teams and individual sportsman. South African businesses can use sports to advertise too. Sports is such a large

Hosting a major sports event is a significant opportunity to boost economic growth for the developing countries. Enormous funds are invested in various sectors, concurrently

Dyer, Gursoy, Sharma & Carter (2007, p. 409) argued that tourism is prominent in Australia’s economic restructuring, particularly in regional and coastal areas. There are many aspects such as history, attitudes and culture to contemplate when defining the meaning of leisure, though it is essential the participation of recreational activities free from any other obligations or responsibilities (Lynch & Veal 2006, p. 25). The issues statement provided for discussion through this essay is: