The Virgin Group in 2012

2134 Words Mar 1st, 2016 9 Pages
The Virgin Group in 2012

Duarte Lopes Pinto
Gonçalo Silva
Maria Xavier
Miguel Borges

Duarte Lopes Pinto
Gonçalo Silva
Maria Xavier
Miguel Borges

Contemporary Strategy Analysis- Robert M. Grant

Index

I. What common resources and capabilities link the separate Virgin companies? II. Which businesses, if any, should Branson consider divesting?

III. What criteria should Branson apply in deciding what new diversification to pursue?

IV. What changes in the financial structure, organizational structure, and management systems of the Virgin group would you recommend?

V. What are the advantages and disadvantages of having an umbrella name for all companies of the Virgin group?
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The Virgin brand allowed Virgin companies to position themselves as distinctive alternatives to market leaders. Therefore, the difference was not mainly about products was about the company’s identity and how they are related to their costumers.

Although the group counts on many companies , many of them within common industries, there are only two features in common to all companies . The brand and consumer loyalty towards the same . While the capabilities that are patent throughout the case, are the high level of Market Sensing and

Costumer insights beyond the level of network of partners around the world that allow Virgin get into hitherto totally unknown markets. It would be normal in a group with the size of the Virgin , that there was financial dependence between group companies , however it is not the case as Brandson said” each Virgin company was financed on a standalone basis”

II. Which businesses, if any, should Branson consider divesting? At the beginning of 2012, there were 228 Virgin companies registered at Britain´s Companies House. 68 of these companies were either considered as “removed” or “recently…