2.1 Strengths According to Chua et al. (2014), strengths are internal factor that reflect a company’s core competencies. A company can completely control, and fully utilize its strengths to gain benefits for the company. Airasia Berhad has its own strengths that enable itself to become more competitive in the airline industry. 2.1.1 Strong Connection With Outsiders Airasia Berhad has a very strong and cooperative management team. The company acquires executive management members team with different
1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact
4.0 Statement of the Problem The analysis of AirAsia’s financial performance in the last 4 years (Based on AirAsia Annual Report from 2010 to 2013) and its attributes to assist present and future investors on whether to buy, hold or sell their investment in AirAsia Berhad (2011-2014). 5.0 Methodology 5.1 Porter’s Five Forces Model for Industry Analysis In this project, for industry analysis, Porter’s five forces model was been selected as the tool to analysis
AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies. STRENGTHS i. Strong Branding and Marketing AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive
AirAsia was originally launched to compete with Malaysian Airline by offering low-priced air travels. It was, however, unable to liberalize the market to beat its rival and win and maintain its own niche. In 2001, Fernades bought AirAsia and hired experts in low-cost airline business to restructure the business model in use at AirAsia airline. This was the turning point for AirAsia. AirAsia is currently the second largest Airline in Malaysia and offers low-cost airfares. This is in consistence with
Meranun had bought over Air asia for RM 1.00 with a RM 40 million debt. Airasia has been expanding rapidly ever since and become the leader of low cost airline in Asia and the pioneer of low cost. Airasia continues to expand worldwide through the innovation, efficient, passionate and right strategy. This study will use PESTLE model, SWOT analysis and Porter’s Five Force Model to examine the extensive strategy analysis of Airasia that has enabled it to remain its competitive advantage and leader in
Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs
AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies. STRENGTHS i. Strong Branding and Marketing AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive
Customer Airasia provides to its customers the basic flight carrier service and carry the customer ‘s purpose of traveling between different destinations, but at a lowest fare among other airlines.(AirAsia Annual Report, 2010) The customers of Airasia are mostly from low and middle class people in society. The
Introduction Airasia was founded by the government on 2 December 2001 and the founder of Airasia is Dato Sri Tony Fernandes. Airasia can travel around the earth and ascend to become the world’s best in the year 2001. There also have some companies which link with Airasia such as Airasia X , Airasia Japan , Airasia Thai and other country . In addition, Airasia also is the low cost airline based on Kuala Lumpur, Malaysia. It is also the first Airline in the region to apply fully ticketless travel