The world of Graphic Design has been revolutionized time and time again with many artists setting high standards for aspiring graphic designers. Two artists who are interesting and innovative in their own ways are graphic designers Chipp Kidd and Jennifer Morla. Kidd has created many design successes with some of his most famous book jackets being Jurassic Park, Naked by Davis Sedaris and All the Pretty Horses. The designs of the books are all drastically diverse, making it difficult to pinpoint the designs to one single artist. However dissimilar the designs are, they have two things in common; they are innovative and perfectly reflect the content of the pages between the covers. Jennifer Morla is an artist with a differing career from Kidd. She focuses on branding of companies rather than book jackets. She has worked with companies such as Levi’s, Apple Computer, Design Within Reach, Wells Fargo, Herman Miller to help form a clean brand for the companies. I am researching the histories of both Chipp Kidd and Jennifer Morla because they are both trailblazers in the Graphic Design world and have come from drastically different backgrounds. Their histories and accomplishments can have a great impact on aspiring graphic designers.
To begin, we will take a trip back in time to the summer of 1964. This was the time when perhaps the most recognizable book cover designer, Chip Kidd, was born. He grew up in a small town in Pennsylvania and his infatuation for pop culture and
Fran admired and collected other artist’s work for her home, but also as part of her trove of infinite objects that often made their way into her art. From the mad jumble of countless boxes and bags in her studio came often playful “bricolage” works of beauty, humor and imagination. She taught for many years at the New Jersey Center for the Visual Arts, the Newark Museum and was actively teaching until just weeks before her death last year. An award-winning artist, she exhibited at the Museum of Modern Art, the Smithsonian, Victoria and Albert Museum, and in galleries throughout New Jersey. She began her eight-decade career as a fashion designer before moving into painting, printmaking, found art sculpture, book and paper making, and other multi-media arts. Fran studied art at the American School of Fine Arts, Newark School of Fine Arts, and Fairleigh Dickinson University. The works in this exhibition were generously donated by Fran’s family to The 1978 Maplewood Arts Center. Proceeds from all sales will benefit the center as well as public art in the
Graphic design lives on a spectrum of consequences. The beginning of the spectrum houses the design that remains unnoticed by most. This idea is illustrated in the novel when the narrator begins to discard a chewing gum wrapper. The narrator would not have registered any thought on the wrapper’s design without the outside force from his graphic design professor. This is not an indication that the wrapper’s design was unsuccessful; the wrapper’s purpose was not to shock the internal working of its audience. In this case, ease is desired. The wrapper’s design remaining unnoticed is a reflection of all of the things it did
Feminist artist Betye Saar was born on July 30, 1926 in Los Angeles, California. Her father died when she was five years old; after that her family moved to Pasadena, California. To make a living for the family, Saar’s mother became a seamstress and also recycled and reused a lot of daily scraps that weren’t used to make things that her children needed. The remaking and looking over everyday house things influences some of Betye Saar’s later work. Betye Saar’s art career began in 1945 where she went to The University of California Los Angeles and majored in design. She received a bachelor’s in design in 1949 but worked as a social worker and continued design on the side. She back to college, California State University at Long Beach, in 1958 to get a degree in education in which she was very successful in receiving. In Long Beach, Saar was introduced to and got very acquainted with printmaking. This was the start of her artistic career and soon she began to do artwork that incorporated various themes such as
Some of the most iconic graphic design covers you have seen for your favorite movies and books, such as Jurassic Park, were created by Chip Kidd. Have you heard of the movie Watchmen? Wonder? Jaws? All of those covers were designed by Chip Kidd. Kidd has been working on graphic design for around 32 years but, it took him 16 years to sharpen his skills to get to the point where he is now, making 75 covers a year. He grew up in Shillington, Pennsylvania being extremely inspired and interested in American Pop Culture. Later in 1986, he attended Pennsylvania State University where he graduated with a degree in graphic design. Kidd is a book designer, author, editor, lecturer, musician but is best known as a graphic designer for his book covers.
In graphic communication we learn how to make different things. The one I like the most is when we had to make the logos and pictograms. It was my favorite unit to do because of the freedom we had of making our own design of our favorite brand logo. Also it helped me show how I would think of the logo and what creativity I had in my mind. This unit really helped me show the elements of what graphic design really is. It will help you in life because it would give a different perspective on other brand logos and also thinking about what symbol would represent the company you see around.
Below is a brief biography of one of the youngest African American artist Kara Elizabeth Walker. Walker was born in November 26, 1969 in Stockton, California, US. Currently, she lives in New York, NY. Walker’s dad Larry Walker is an art professor and her mother Gwen Walker is a clothing designer. In 1996, Walker married Klaus Burgel, who is a jewelry designer and they both gave a birth to a daughter name Octavia. Walker has been educated at Atlanta College of Art, BA, 1991 and Rhode Island school of design, 1994. Just right after she graduated in 1994, she started a career as a professor. However, the time when she traveled to New York City to join a meeting, her friend persuaded her to hand in her work in the Drawing Center. That was the turning point of a professor to an artist (“Kara Walker” Contemporary). Walker worked in a several of medium such as: “Paper cutouts, gouache mixed with coffee, brass rubbing and overhead projectors” (Harvey).
In Tiffany Salinas’s post, they talk about how document design is important to gain the reader’s attention.
1. In chapter 9, “Judging a Book by its Cover,” by Polly Cantlon and Alice Lo, discusses modernist theories through the relationship of content, form and style in various book designs. In this chapter, Cantlon and Lo discuss the essential principles and elements of design and how there needs to be a conscious decision when balancing these principles and elements of design. Cantlon and Lo state that these principles and element of design, “can be treated as a vocabulary of visual imagery and teased apart in formal analysis,” or in other words create a visual language for the viewer to formally analyze. From both the principles and elements of design, design can be viewed and discussed in terms of how well a certain combination of principles and elements works in unison in creating a design.
Owen’s natural curiosity often seems to lead him down a variety of avenues, often leading to some unexpected combinations. For instance, he has an affinity for style and designer fashion but also expresses interest for hands on work. He presented his senior project, a 1976 Camaro built by him and his father in their family garage, in Acne jeans and Rick Owens sneakers. These seemingly juxtaposed interests are just the tip of the iceberg, as Owen seeks to involve himself in as many disciplines as he finds interesting.
Chip Kidd’s position as a graphic designer provided the most credibility. His perspective of creating
Because of Paul Rand, businesses started to believe that design was an effective tool. His use of typography in corporate identities brought upon a change in the graphic design industry. Practically singlehandedly,
The world’s greatest influence on modern graphic design once said, “[graphic design] is not good design if it is irrelevant.” (Rand 9). Paul Rand passed away in 1996 at the age of 82 but his legacy will live on forever through current and future graphic designers. His work included corporate identities, posters, magazine spreads, book covers, and even wrote his own books. Rands writings and designs set a foundation of principles for the field that has been copied by a countless number of other designers since. The Graphic design industry has changed drastically from when he started until his retirement and Rand was a major factor of that change. Paul Rand is responsible for transforming advertising and corporate branding as well as
The way Carter Brown's front covers are illustrated is directly linked to his books' content. Even though the contemprorary reader might consider such illustrations to be vulgar but acceptable, for the audience of the
Learning the fundamentals of Digital Media is essential to laying a solid foundation to allow for a sturdy backing in digital design. Digital design theories, practices, and technologies can provide designers a stable of skills to build core competencies and over time wisdom. Mastering digital design fundamentals will provide opportunity for career growth. Depending on the industry, an entry-level designer can rise from senior designer, to art director, and then creative director. As digital media continues to mature, categorical design disciplines will continue to evolve, shape, and style the visual culture. From magazines to web pages, the spectrum of visual design will continue to move people everywhere on an emotional level.
Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.