The World 's Leading Maker Of Hydration Solutions

1006 WordsDec 14, 20165 Pages
CamelBak To begin, in 1989 bicycle enthusiast Michael Edison, formed an idea from the most basic human need, thirst. Competing in the “Hotter’N Hell 100” bike race in the grueling summer heat of Wichita Falls, Texas, Edison was aware water was vital to surviving the race. As an emergency technician by trade, Edison decided to fill an IV bag with water and slipped it into a white tube sock to complete the race. This is where hands-free hydration was born. It took courage, conviction, and imagination to evolve from and IV bag in a tube sock, but CamelBak’s core values remain the same and drive everything they do- from investing in the hydration category to becoming the world’s leading maker of hydration solutions (CamelBak’s Webpage). CamelBak’s mission is to continually reinvent and forever change the way people hydrate and perform, along with a vision to replace bottled water as the most common way to hydrate. In addition, CamelBak continues to introduce new products with a focus towards how it’s made and the way it impacts people’s lives and the environment. With such a focus, CamelBak hopes to broaden their customer base, as well as continue to inspire those who are passionate about their products. As one of the largest companies in the outdoor industry, and the leading provider of personal hydration products for outdoor, recreation, and military use, CamelBak has a lot of growth opportunities. One of the most significant opportunities being to expand in

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