This essay discusses how advertisement effects people's lives

1314 Words6 Pages
As Americans we are exposed to advertisements everyday. People are pressured from every direction by advertisements which exploit their deepest fears, attractions, needs, and desires, shaping their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept, all for the simple reason of selling the product and making profit. We see advertisements everywhere--in magazines and newspapers, on the radio, on TV, online, in the mail, even over the phone. These advertisements use the basic ideas of either providing an elite status with the possession of the product, or giving a sense of belonging to a group or community. Since the recent military activity in Iraq and Afghanistan, another…show more content…
The whole patriotic theme is strange because the connection between patriotism and the product does not make the product function better, so why do we feel obligated to pay attention to the advertisement and even purchase that product.

Along with patriotism another concept used widely is the elitism the product brings to people with its possession. As Jack Solomon wrote in his essay Masters of Desire, "We Americans dream of rising about the crowd, of attaining a social summit beyond the reach of ordinary citizens" (1). He is basically saying that Americans want to be better then the people around them and this belief is what marketers feast on, creating status symbols like Rolex, Mercedes, BMW, etc. One advertisement that crosses my mind in terms of using elitism would be the new U2 iPod Special Edition advertisement. This promotes an iPod with a black cover and laser engraved signatures of the U2 band members; everything else is similar to a regular iPod; whereas, the price is $50 more. People are led into believing that the U2 iPod is better than the regular one only because it is endorsed by U2. Another ironic detail is that a normal iPod itself is a product of elitism, because even though it has similar functions to a Sony or any other MP3 player, it costs $100 more only because it comes with the signature white headphones. These headphones, unique only because an iPod come equipped with them, have made themselves and the iPod a status symbol. Most
Get Access