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Time Inc. Executive Summary

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During the summer of 2015, websites such as Time, People, Money and Real Simple will have metered paywall erected. Strategically, it has to go slow and steady for the first few websites because the organization is taking feedback from the consumers and is fine tuning the process as the other websites roll-out metered paywall. Using virtual employees from around the world, the organization can take advantage of different time zones to make the content fresher providing a different perspective on what to cover for the websites. Using global employees empowers the organization to view and align the business towards a global audience and not just a local one. Strategic transformation also has to take place with video for Time Inc. Following …show more content…

Headlining the announcements was the upcoming spring premieres of PEOPLE Now, live daily talk show on PEOPLE.com devoted to the latest celebrity and entertainment news, and EYESORE, with Rachel Dratch & Alec Holland, where the former SNL star and her collaborator will literally de-clutter peoples’ lives. Time Inc.’s storytelling is deeply rooted, with millions of consumers across virtually every segment of society. Today’s showcase embodies our strategy to build upon that heritage by producing award-winning premium video content and distributing it through innovation, product development, partnerships and collaborations with our advertising partners” (Time, …show more content…

Building general templates that leverages options to turn on and off features for each brand specific mobile app site will turn out new apps faster and with less development costs. Virtual teams will be available around the globe to assist in editors adding new content, if new features are needed or any fixes need to be implemented during the course of the day and night by the technology team. The sales team can pitch the app to potential advertisers and they will have the means to see there ad in real time being displayed using the standard template and virtual simulators on the mobile app. Content cannot continue to be given away for free because editors are paid employees of Time Inc. An employee is doing a job and a consumer is consuming the content from the organization websites. Metered paywall have to be setup across all of Time Inc., brands by end of year. Lessons learned would slow down the entire process with the first few sites but the technical debt that was incurred is quickly remediated as each new site is rolled out, with what the organization has learned from the consumer on metered paywall. Only a handful of companies have been able to use metered paywall successfully. Wall Street Journal and The New York Times are the only two that come to mind using a freemium

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