Tobacco Advertising : A Worldwide Marketing Campaign

895 Words May 19th, 2016 4 Pages
Tobacco Advertisement
According to the World Health Organization, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses, and limit the access of tobacco to children. With the limitation of tobacco advertising, methods to prevent tobacco can be sanctioned by the government to eradicate the appeal of cigarettes packages. By limiting the appeal of tobacco packages, health risks and related deaths from tobacco will substantially reduce along with the attraction of new consumer. Some countries has enforced laws that requires tobacco companies to inform their consumer about the inimical effect of their product. In Thailand, “the law requires graphic health warnings on cigarettes, occupying 85 percent of the top of the front and back principal display areas. Health warnings also are required on loose tobacco (which is often…
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