Tobacco Advertising : A Worldwide Marketing Campaign

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Can one limit what is advertised? Who is to say whether cigarette advertising is ethical? There have been many bans on tobacco advertising. There is a notion that advertising cigarettes is unethical because society has claimed it to be. Smoking has been one of the biggest parts of advertising for decades. Doctors would promote certain cigarettes. Many believed cigarette smoking to be a way to relieve the stress of a long and stressful day at work. Today, many people view smoking as a form of suicide. It is a well-known fact that many people die from diseases that are caused by smoking. It is unethical to advertise tobacco use because

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

The negative health effects of tobacco use have been well established. Tobacco use has been shown to cause acute and chronic respiratory disease, heart disease, many types of cancer, and is the leading cause of preventable morbidity and mortality in the United States, causing an estimated 443,000 deaths per year (U.S. Department of Health and Human Services 2004). As the dangers of smoking have become better understood, reducing the number of people who smoke has become a major focus for those interested in public health. Efforts to restrict the advertisement and sale of tobacco, implement public smoking bans, and educate citizens through public service announcements have all had a sizeable effect on smoking rates in the U.S. In Fact, over

Today in American society the social normality of smoking cigarettes is in a rapid decline. It seems with each passing year there are increasing numbers of legislation restricting where people can place advertisement and where smoking is even permitted. Smoking cigarettes for many years was a focal point in American culture projecting the image of this prosperous social status obtainable for everyone. R.J. Reynolds Tobacco Company, the creators of the “Newport Pleasure!” Advertisement heavily takes this progressive movement into consideration when creating the illusion that smoking is socially accepted. The R.J Reynolds Tobacco Company’s advertising campaign connects the use of logos and pathos extremely and effectively displaying their message. In order to recreate the social normality of smoking advertisers select a wide range of healthy-socially-active youth, place a campaign slogan that their consumers are unable to miss, and heavily doctor the focal elements of this advertisement.

Every year, tobacco companies spend billions of dollars on advertising and promotion. Not only that but they are causing deaths of many. They try to get people of all ages to use their product. Unfortunately, this works, after a while this causes many serious issues to the body, their addiction kicks in causing the tobacco business to flourish, and causes young deaths of many kids and adults. Overall tobacco companies are causing deaths by the tobacco use and people need to know the serious topics around this.

Tobacco used is a major epidemic around the world. Many people start this terrible habit because stress, personal issues, or in the case of teenagers to fit in. They do not realize that when they smoke they are actually poisoning their body, and ignore the many health risks it poses not only to them, but those around them. According to the CDC (2016) smoking causes 90% of all lung cancer deaths in men and women, and 80% of all deaths from chronic obstructive pulmonary disease. Due to these reasons Companies are being required to include warning labels in the packaging. I personally agree with these regulations. The warning labels on Cigarette package describe the harmful effects of tobacco use. Their graphic images are intended to inform people

The four basic dimensions of media literacy allows viewers to fully understand the operation and messages found in mass communications within the media industry. The cognitive dimension is how viewer intellectually process information that is portrayed to them. The emotional dimension helps viewers understand the feelings that go along with the message. The aesthetic dimension is the viewer’s interpretation of content through a artistic or critical point of view. The moral dimension allows viewers understand the values and the message of the media.

How advertisements affect people in many different ways. They make drugs and hand medication seems okay to children and adults to take but doesn't explain how addictive they are to take. Having the medicines help with something but cause more problems somewhere else.

I want to show some examples of tobacco advertising and discuss especially why the industry selected children as a target group with a short history and giving some examples how they targeting children. I also want to share the advertising regulations that were made all over the world to restrict tobacco advertising in the countries particularly to children.

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Teenage smoking is a controversial topic and has been one for several generations. Many studies conducted have proven that smoking is harmful to people of all ages and especially in young teens. “Teenage smoking by definition is someone who has smoked one cigarette in the previous thirty days,” (Beales 2).Teenagers have been known to stretch the truth a time or two so to get an accurate study of whom is smoking is difficult. Several studies by countless companies have taken and have shown that the recent upraise in tobacco sales are due to teenage purchases. According to Teenage Smoking: Fact and Fiction ,” Survey reveals that just over two-thirds of eleven to seventeen year olds who cannot legally smoke in most states have smoked at least one cigarette”(Beales 1). Teenage smoking has been a rising problem throughout the world especially in the United States; however with no evident solution to prevent kids from smoking who is to say it will ever stop. Many concerned parents blame the tobacco companies for the reason their kids are addicted. Most tobacco companies use fancy commercials and radio ads to push their products but instead of adults buying the products, it is the underage teenagers buying the product. By using fancy ads and making smoking seem glamorous rather than repulsive more teens are reluctant to try smoking. According to BMC Public Health, “Plain cigarette packing is associated with a reduction in positive images related to smoking among