Abstract:
This paper reports on the importance of total quality management in service sector. It also reports on means to achieve total quality in service sector. There are various dimensions of quality are present to measure it. This paper looks on these dimensions and also addresses the Quality assurance system which is used to get assurance of standard quality. The paper also discuss about the various quality standards used by service sector and principles of ISO 9000:2000.
Problem Statement:
Whenever the concept of total quality management is heard, the first thing that strikes to our mind is manufacturing industry. Though the concept of total quality management is invented by manufacturing sector, in respect to improve their product
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5. Rising levels of consumer satisfaction – Higher consumer’s expectations are getting built by growing competition.
How to implement Total Quality Management in Service Firms?
The answer to the above question is to follow a four step process. Those four steps will be explained one by one in following paragraphs.
STEP 1- Clearly Define The Target Customer.
In this step, one needs to define the target customer form the targeted market. The firm also needs to define the key or main required item/service of the targeted customer.
STEP 2- Identify The Critical Quality Elements.
In this step, identify the major service functions required by customers. Also identify the quality characteristics which are prioritized by customers. And lastly, establish the quality evaluation methods.
STEP 3- Provide The Quality Designed Procedures To Employees.
In this step, the firm’s management people need to provide the defined service process procedure to all their employees. Also provide the policies, work instructions and finished conditions to be followed. To meet the expected effectiveness and efficiency, employees need to be provided with proper education and training.
STEP 4- Confirm And Improve The Quality Delivered To The Customer.
This is not the last step because from this step the cycle starts again. With the help of the evaluation method
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137. Retrieved from http://link.springer.com/article/10.1177/0092070300281012
Total quality management is a management philosophy aimed at continuous growth in quality improvement of products, processes and services to achieve and surpass quality standards. It consists of strategic planning, organizing and implementing each process activity and of removing all the wasted effort and energy that is routinely spent. It is a methodology of strategic overview of quality and focus on prevention not detection of problems.
Ensure my business follows every local rules and regulations as an organization and make sure every individual in the company treated specially.
This essay is going to explain how the introduction and implementation of total quality management (TQM) and ISO 9000 could improve the performance of Pars Food Ltd. Pars’ long term objectives include; becoming a PLC, reducing operation costs, improving the quality of products and services and becoming more environmentally and ethically sustainable. The potential implementation of these marketing strategies could help Pars food to achieve their objectives whilst increasing their market share and profitability most importantly. Total quality is a long term management approach which involves the improvement of quality, services, people, processes and environments in order to maximise an organisations competitiveness.
Quality management is an act that monitor all activities that needed to maintain and sustain high quality output, continuous improvement of process and product to a desire level of excellence in order to create customer satisfaction (Flynn, Schroeder, & Sakakibara, 1994, p. 342). Nowadays, increase in globalization and international trade had led to the increase of competition in the global market. The increase of competition had forced companies to focus on the concept of quality in their business and discover that effective quality management can increase their competitive advantage in the global market (Anderson, Rungtusanatham, & Schroeder, 1994).
First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
Service Quality as described by (William G. Zikmund, 1993) “is the degree to which the performance of service provider’s matches customer expectations. It can also be defined as those essential characteristics of a service that measures its excellence”.
Total quality management focuses on several aspects such as Continuous improvement and the Customers to improve the quality of the products. Ford Company has in place a strong set of values, norms, and artifacts which it strongly enforces. The mission statement for the company is based on a simple phrase, “One Ford: One team, one plan, one goal.” The company vision is, “To become the world’s leading consumer company for automotive products and services.” (Haas-kotzegger, Schlegelmilch, & Ambos, 2013) Both these company philosophies give the company a good favor towards the consumers.
SERVQUAL is a model used to measure service quality management in relation to customer service quality needs. It analyzes the gap between the two. In measuring service quality, SERVQUAL has been proved to be the most popularly used instrument in the past one decade. Oftenly, it is used to measure service quality of a service providing organizations to compare the expectations of customers beforehand and their perception in regard to the services being offered (Shahin, 2010). The model can be employed to assess the quality of services provided by any service organization, it being universal. Services are economic activities, they provide benefits, and create value for clients. As such, there is a need for measurement of their quality at specific points due to the desire for change, or on behalf of the customers that receive the services (Shahin, 2010).
They should know whom company customer who needs this products and service who will buy the products
Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.
direct to the plan and prepare functions of the operations process. Steps in the TLP include:
Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service, by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage.
Sureshchandra, Rajendran and Anantharaman (2002) identified five critical aspects of service quality from the customers point of view namely core service/service product, human element of service delivery, systematisation of service delivery, tangibles of service and lastly social responsibility in order to conceptualise service quality. Table 1 will further provide an explanation to the five critical aspects of service quality as outlined by Sureshchandra et al (2002).