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Towards International and Transnational Management

Decent Essays

TOWARDS INTERNATIONAL AND TRANSNATIONAL MANAGEMENT

While universal advice cannot be given , every country has to face dilemas: - in relation to time - in relationships with people - in relation to natural environment

The reserach in this book shows that there are different ways to approach these dilemmas in different countries because each country has its own culture .

The managers examined to make up the data base of this reaserch have two different ways of building the moral edifice: universalism ( to give priority to universal rule) or particularism ( to give priority to your affection for particular people).

It is important to give status to achieveres but it is also important to back people who are not …show more content…

Although new technologies are a good way of communication they also have problems.
Time zone differences must be taken into account as also cultural characteristics.
A company will be centralized and global while information is used for advantage and power.
In the international and transnational companies, national operating companies communicate because the activities of other companies in near markets are opportunities and resources. It is very important that the network remains informed of everyting, of every action taken by subsidiaries.
A good software for keeping networks informed is the highlight system.
There will be in the future a software to facilitate cross cultural communication.
Implication of business strategy

Universalism creates global structures with the values of the home country for all of them, while individualism creates multinational structures in which individuality of each country is taken into account.
Depending on the culture of every country internationalization can work in their countries of origin but fail in other nations.A foreign culture has values that are neglected in our culture and to find them is very important for the company.
It is very good to synthesize the advantages of all cultures.
The author speaks about strategic

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