Toyota's Strategic Marketing Plan

3941 Words Jan 8th, 2018 16 Pages
3 2.3 Core Competency and Sustainable Competitive Advantage 4 3.0 Situation Analysis 5 3.1 Impact of Changes in the Internal Environment on a Marketing Strategy 6 Strengths of the Company: 6 Weaknesses of the Company 6 3.2 Impact of Changes in the External Environment on a Marketing Strategy 6 Opportunities for the Company: 6 Threats Faced by the Company 7 3.3 Strategic Marketing Responses to Key Emerging Themes in a Marketing Strategy 7 Industry Analysis 7 Company analysis 8 Customer Analysis 8 4.0 Appropriate Marketing Techniques to Ascertain Growth Opportunities In A Market 10 4.1 Developing a Strategic Focus 11 4.2 Marketing Goals and Objectives 11 4.3 Target Market 12 4.4 Company Position in the Market 13 5.0 Market Program: Plan How to Use Marketing Strategy Options In A Market 13 5.1 Product Strategy 13 5.2 Price Strategy 13 5.3 Location Strategy 13 5.4 Promotion Strategy 13 6.0 Marketing Implementation Analysis 14 7.0 Appropriate Strategic Marketing Objectives: Financial Data And Projections 14 7.1 Tactical Marketing Activities 14 8.0 Implementation Plan 14 9.0 Evaluation and Control 15 Appendix A 16 References 20
1.0 Company Description Toyota is one of the leading names in the car manufacturing industry; in fact to be more…
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