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Memorandum
To: Partners and Senior Consultants of Naib-Zoob Consulting
From:
Date:
RE: Achieving Amorepacific’s growth objective by adding a product line in the U.S. and expanding to Brazil
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Since 2008, the economic downturn has slowed down the pace of the development in the cosmetic industry. Amorepacific Corporation, a Korean based cosmetics manufacturer, also earned much lower revenue than expected. I analyzed the changes in industrial trend and developed
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Therefore, taking different distribution channels would be more effective. In my opinion, the company should distribute its new products through drug stores and online channels.
* Recently, CVS and Walgreens focused more on their beauty departments and added more exclusive product lines (“Global Cosmetics” 44). * Many Americans are “nesting” at home and spending more time online (“Global Cosmetics” 46)
* Promotion: Word-of-mouth marketing through electronic media
Customers become better informed. Regarding to cosmeceutical products, consumers care more about functionality of product. The best way to assure product’s functionality is sharing experience. Therefore, word-of-mouth marketing strategy is effective. The company may use social media including beauty blogs, Facebook, and Twitter.
* Mac has over 1.5 million fans on Facebook (“Beauty” 31). * Beauty blogs provides a more personal interaction for making purchase decision (“Beauty” 31).
Mobile application is another strong method to interact with customers which drives sales online or in store.
* The latest L 'OréalParis app gives more information of the products when people scan the products (“Beauty” 32).
2. Expanding to Brazil
The performance of various brands of Amorepacific Corp in the emerging market – China and several Southeast Asian countries – is noteworthy. The success in those markets is the reason that the company can sustain its growth in spite
Allround is sold through both direct and indirect channels, the venue of direct to the retailer allows for more control over the product placement in the modes of independent drug stores, but for larger stores such as grocery stores, mass merchandisers, and chain drug stores the study found that they focus concerns on product turnover and given allowances for the product.
Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a
This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives an accommodation which could help L’Oreal overcoming these challenges.
1a) In a short time, the young Chinese cosmetic market has become quite saturated with numerous firms. In order for Yue Sai to position its brand effectively, it has to draw upon unique strengths that others do not have. Madam Yue-Sai created Yue Sai with the aim “to create, produce and sell the very best beauty and skincare products that we can offer to Asian women and to the world…” The company started under her belief that the Chinese women had different standards for beauty and required specifically tailored cosmetic products. If Yue Sai under Cotyhad continued to build its brand under this positioning instead of focusing on distribution, the brand would be a far more prominent player in
AmorePacific had made inroads in the export market in the French market, began selling its first brand in 1988. But they had no successive distribution intermediaries and experienced failure. By then,
• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.
Promoting this product will boost sales and garner more customers for both Allround and the drugstore
The product range is focused on providing the best beauty and health products at affordable prices. You can find anything from makeup to vitamins at Superdrug. Furthermore, the company has
In this discussion, the research of the websites that align with Rite Aid and Walgreens Boots Alliance will be evaluated by its effectiveness of each website as it relates to their association with these organizations. In addition, we will identify specific areas where those websites could better serve your needs. In this discussion, we learn how Rite Aid brand Daylogic works well with Johnson and Johnson Neutrogena, and how Walgreens elicits a response from consumers (Nassar, 2007).
Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.
The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.
The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,
Rivalry is intense among the competition in the cosmetic and skin care industry. There are numerous existing cosmetic companies competing in the market. The giant corporations acquire numerous brand name products and compete for the same number of customers. The competition consists of companies such as, Procter & Gamble, L’Oreal, Unilever, Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass
Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to