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Trump's Competitive Advantage

Decent Essays

A key competitive advantage in Trump’s brand regarding his presidential campaign is that he talks similarly to how ordinary U.S. citizens would. Although he is a professional businessman, his simple vocabulary and sentence structures don’t make him appear as one. This allows people to relate to him since they see the same patterns of speech in their own conversations. Linguistic expert, John McWhorter said, “Mr. Trump talks the way any number of people would over drinks, and many of us might be surprised to see elements of that style in our downtime speech if transcribed” (McWhorter, 2017).
The problem that arises in Bromwell’s LinkedIn summary for Trump is by listing Trump’s achievements one after the other, it kills his whole competitive …show more content…

Bromwell provides the actions Trump has done (conclusion), but not the reasons behind those decisions (evidence) (Ellet, 2007). Examples are, “Shortly afterward, I built up a successful real estate company, branded The Trump Organization in 1971” and “I am known for defending American values while respecting the rights of all our citizens” (Bromwell, 2015). These claims would get more respect if it was indicated what led Trump down the entrepreneurial path, or the motive behind defending American values. Simon Senek’s Ted Talk titled, “How Great Leaders Inspire Action”, states that leaders gain support from people or consumers by emphasising why they do what they do, then explaining how they do it, and finally, what they do (Sinek, 2010). In this instance, all that is stated is what Trump …show more content…

Trump’s motives behind his actions. Only when that is established should evidence be provided about actions being built on those values. Even though an ordinary person won’t be able to find a similarity to Trump’s successes, they will be able to relate to the values that drove him to those actions, whether it be the entrepreneurial mindset or prioritizing safety. This brings in play his winning strategy, his personal brand that citizens can find familiarize with.
References

Bromwell, M. (2015). Donald J. Trump LinkedIn Headline and Summary

Ellet, W. (2007). The case study handbook : how to read, discuss, and write persuasively about cases. Boston, Mass.: Harvard Business School Press.

Gary J. Bisonette. (2018). Connecting With Donald Trump. The Living Case Development within Smith School of Business. Retrieved from https://web.prod.business.queensu.ca/LivingCase/Nodes/Usage/164260/0fd08e57-2cb7-4656-9c04-f932c536b713

McWhorter, J. (2017, January 21). Opinion | How to Listen to Donald Trump Every Day for Years. Retrieved February 25, 2018, from https://www.nytimes.com/2017/01/21/opinion/sunday/how-to-listen-to-donald-trump-every-day-for-years.html

Sinek. S. (2010, May). How great leaders inspire action | Simon Sinek [Video file]. Retrieved from

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