A key competitive advantage in Trump’s brand regarding his presidential campaign is that he talks similarly to how ordinary U.S. citizens would. Although he is a professional businessman, his simple vocabulary and sentence structures don’t make him appear as one. This allows people to relate to him since they see the same patterns of speech in their own conversations. Linguistic expert, John McWhorter said, “Mr. Trump talks the way any number of people would over drinks, and many of us might be surprised to see elements of that style in our downtime speech if transcribed” (McWhorter, 2017).
The problem that arises in Bromwell’s LinkedIn summary for Trump is by listing Trump’s achievements one after the other, it kills his whole competitive
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Bromwell provides the actions Trump has done (conclusion), but not the reasons behind those decisions (evidence) (Ellet, 2007). Examples are, “Shortly afterward, I built up a successful real estate company, branded The Trump Organization in 1971” and “I am known for defending American values while respecting the rights of all our citizens” (Bromwell, 2015). These claims would get more respect if it was indicated what led Trump down the entrepreneurial path, or the motive behind defending American values. Simon Senek’s Ted Talk titled, “How Great Leaders Inspire Action”, states that leaders gain support from people or consumers by emphasising why they do what they do, then explaining how they do it, and finally, what they do (Sinek, 2010). In this instance, all that is stated is what Trump …show more content…
Trump’s motives behind his actions. Only when that is established should evidence be provided about actions being built on those values. Even though an ordinary person won’t be able to find a similarity to Trump’s successes, they will be able to relate to the values that drove him to those actions, whether it be the entrepreneurial mindset or prioritizing safety. This brings in play his winning strategy, his personal brand that citizens can find familiarize with.
References
Bromwell, M. (2015). Donald J. Trump LinkedIn Headline and Summary
Ellet, W. (2007). The case study handbook : how to read, discuss, and write persuasively about cases. Boston, Mass.: Harvard Business School Press.
Gary J. Bisonette. (2018). Connecting With Donald Trump. The Living Case Development within Smith School of Business. Retrieved from https://web.prod.business.queensu.ca/LivingCase/Nodes/Usage/164260/0fd08e57-2cb7-4656-9c04-f932c536b713
McWhorter, J. (2017, January 21). Opinion | How to Listen to Donald Trump Every Day for Years. Retrieved February 25, 2018, from https://www.nytimes.com/2017/01/21/opinion/sunday/how-to-listen-to-donald-trump-every-day-for-years.html
Sinek. S. (2010, May). How great leaders inspire action | Simon Sinek [Video file]. Retrieved from
Throughout Donald's life success was not easy for him or his businesses. The Trump organization revealed that it was 5$ billion in debt in 1990, with as much as 1$ billion spent by Donald Personally. With all the casinos, hotels, and cars Trump had to create a bailout system that would allow him to take out two to three mortgages on most of properties. Unsurprisingly Donald Trump filed for bankruptcy four times. Although he was in the hole, he was able to get himself out and with that I think that he wouldn't have been able to make any crucial business decisions without the help of many bankers and lawyers but also the use of a free enterprise system.
Lucky for the people Mr. Trump is just that. Trump owns Trump Organization, a company ranked 62nd of the top 100 companies in the U.S.. The company is worth roughly 9.5 billion dollars alone (NAGLE). Donald Trump as a standalone figure is worth roughly 4.5 billion dollars. If there is a physical representation of a person’s success, it would be money. Trump has taken his father’s role in the real estate world and not only met, but exceeded the expectations that he was imagined to have. He expanded rapidly from the original company and broadened its range from New Jersey to Florida to Manhattan, and even The New York Suburbs ("Trump Organization."). Even after he went bankrupt four times, he managed to pull himself out of the dirt and rise back up to his dominate spot. He surrounds himself with winning people and anyone who can’t perform at the level Trump demands, he fires. He doesn’t settle for mediocrity. He is a fierce competitor and that's what America
Trump’s problem is not so much what he’s done, but how he’s done it. I decided at the start that I wanted to profile him by describing his deals — not his lifestyle or his personality. After getting to know him, I realized that his deals are his life. He once told me: “I won’t make a deal just to make a profit. It has to have flair.” Another Manhattan developer said it differently: “Trump won’t do a deal unless there’s something extra — a kind of moral larceny — in it. He’s not satisfied with a profit. He has to take something more. Otherwise, there’s no thrill.”
Trump may be known for his wealth but many aspects has shown that he is definitely bad in business. As president, being good in business is one of the key aspects to succeed, because you have to handle the whole nation’s financial matters. Trump boasted that he earned his own money, but he isn’t like Bill Gates or Mark Zuckerberg, who are self-made billionaires who were innovators in their fields. Instead, Trump’s wealth is inherited from his father. Almost all his best-known successes are deducible to family ties or money given to him by his
Donald Trump’s campaign is serious. He built a complete voter base, does not mind being insulted by the media, and, to appeal to more voters, wrote a book titled Crippled America: How to Make America Great Again. The book successfully details his outline for how he will fix America using certain nuts and bolts. The idea of writing a book for conservative, politically active American voters makes sense, as it allows them to study the candidate’s political ideologies in depth without bias on how to interpret them from mass media. Each chapter’s introduction talks about a separate political problem, with the rest of the chapter left to describe how or why the introduction makes sense. Although his explanations may not make sense to the majority of liberals, he still manages to develop logos, in terms of the book, throughout the chapters.
Trump is a name with a lot of history and a lot of connotation that only continues to grow as Donald Trump runs his presidential campaign. With all the backing that he proclaims, Trump still shows alarming qualities for a man that could be rising to power. He shows inconsistency which alludes to a weakness of character that makes him a poor presidential candidate. He is widely known for his aggressive arrogant ideas, which appeals to come people, but major concern arises from Trump being unable to defend his own ideas and, when he is questioned about them, he turns tail and flip-flops his opinions. Being able to clearly and concisely present ideas and then defend them seems like an elementary concept of how to build a solid platform, yet it
Donald John Trump is currently one of the candidates for the Republican nomination for the President of the United States in the 2016 election. He is having no trouble winning numerous state caucuses and is currently the leading candidate with the most delegates among his republican peers. In the media, he is a candidate that seems to have the most air time compared to all of his contenders; his saturated exposure can be considered one of the major contributor to his rising popularity. Trump delivers simple but effective rhetoric about tax cuts for the rich as well as the poor, anti-free trade, tough immigration reform, Nationalism, and other topics that naturally draw in support from the average right-winged conservative individual. His crazy
Trump's political successes are in a large part due to what James author of Situating Speech: A Rhetorical Approach to Political strategy “The effectiveness of strategy will partly depend on how a speaker utilizes the prevailing conditions of any speech event (audiences, situations of the time).” In other words, the effectiveness of a rhetorical strategy depends on how the speaker utilizes the times of the day. Which, in modern times requires the persuader to utilize multiple mediums to reach the public. Furthermore the persuader must be able to deal with the constant news
“The direction Donald Trump leads his life has made him learn to develop balanced, wholeness, and greater awareness in every aspect of his life. Donald Trump took what he had learned (either through his own life experiences or formal education) and shared it with other people, to express and communicate it in a very beneficial way. Understanding and knowledge, which enhances the quality of life of Donald and people close to him, is of real value. Placing Trumps convictions, philosophy, and understanding into practice made him discover more about the beauty of life and to test his own belief system.” (Rockefeller) So in other words, Donald Trump is a successful businessman, who always has been a person that wants to share the principles of his
Trumps way of speaking is not good for getting to the oval office. We want a passionate leader who when it comes down to the real tough decision can handle them with class. Trump appeal makes people wonder how and why. In Trumps 286 days in office, he has not
In modern campaign races, candidates must find new and unique ways to connect with United States citizens. In the United States, the campaign of 2016 started off and continues to show a shift in issues citizens currently find important. The campaign has been unique for who ran and continue to run for the title of nominee. There are some veterans such as Hillary Rodham Clinton and some new to the race such as Ben Carson. The Republican Nomination for 2016 more than the Democrat’s has brought a large spectrum of different candidates with distinctive rhetoric and stances on issues to the public eye. An individual that stood out greatly against the grain was Donald John Trump. Trump’s work with The Apprentice did help to get his face known in the public, but may not the reason he attained a large support on the campaign trail. Other factors such as personality traits and social media contribute additionally to how well Trump campaigned. Trump contain some traits such as an appeal to voters through his rhetoric, an association with the Republican party, and utilization of social media. Trump’s effective usage of these two methods allowed him to become the Republican Nominee.
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One strong point for Trump is that he is successful with money. For example, Trump was always around money growing up. His father was a real estate developer
Another very effective rhetorical strategy used in this speech is allusion. The first allusion Trump makes is about The Marshall Plan. He mentions the pillars of The Marshall Plan: Peace, sovereignty, security and prosperity. He also states that “The Marshall Plan was built on the noble idea that the whole world is safer when nations are strong, independent, and free.” The reason he alludes to The Marshall Plan is
Donald Trump is known for his erraticism and exceptional businesses practices. He shows an eccentric leadership style, which is portrayed by numerous qualities. One of these is the need for power. This is revealed by all the