Introduction: With technology advancing everyday it makes it increasing easier for one to be able to listen to music at any place and anytime. Now-a-days we don’t have to carry around big bulky CD Players or walkman just to listen to our favorite song. This gives people the opportunity to listen to music while they are walking to class or work. The Pedestrian Council of Australia demonstrates the dangers of walking and listening to your music at the same time. The ad does this by showing their audience an image of a teenage girl lying lifeless on the pavement with big bold broken up text underneath her saying “Don’t Tune Out.” Underneath those words there are smaller Arial Narrow font words that read “Stop, Look, Listen, Think”. In this ad there is also a little yellow pedestrian sign with the words “Pedestrian Council of Australia and walk.com.au” underneath the sign in little black text. The Pedestrian Council of Australia is promoting that people pay attention when they are walking with headphones in their ear and listening to music because it is easier to be unaware of when a …show more content…
Just by looking at the advertisement and not even going to their website the advertisement still leave me with questions. Like how many pedestrians have been victims of getting hit by cars because they were listening to music. If this advertisement provided their audience with more statistics or facts in the actual advertisement it would have been more effective in its appeal of logos. By showing their audience staggering numbers or just numbers period would have made their audience go out the next day and actually do what the ad promotes them to do which is “Stop, Look, Listen, Think” and “Don’t Tune Out” while walking. Without the statistics or facts the audience is left to believe that this situation doesn’t happen that often so this is less likely to help to
This ad has a lot of meaning and can really make people aware of dangerous driving. The woman shown being punched can transfer into a person hitting their head on the steering wheel or being hit by another car. To make people more aware Ecovia has used real people and paintings to persuade the audience to be safe and be careful. This ad has used many ways to convince the audience it's a better world with safer
Credibility material: This is a touchy subject for many animal lovers across the United States.
Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.
It's like Hillary's worse nightmare come true, her "Basket of Deplorables" has taken on a life of it's own and instead of outrage from the right... For probably the first time ever, we love Hillary.
When your in a car what is it that your focus should be on: your car, the cars of others, the road, watching out for pedestrians, or watching for lights and signs? Well driving is all those thing put together and to add a phone to the mix is to many things for a single person to concentrate on. Some state have made it illegal for people to drive while using a hand held device and, I believe that is the right decision because while people are on their phones while driving they can: run into other car or hit pedestrians. Have you ever seen a car that's run a stop sign or light? Chances are you have and some of those times people are running late for something and don't notice it but i bet most times its because a person was too busy talking on their phone or even texting.
As we all know, the ad ‘Dumb Ways To Die’ was very popular. It also raised awareness for safety around trains. The ‘Dumb Ways To Die’ advertisement was used as a cheerful and humorous way to start making people think about their choices, and how it can effect your life. The ad I created was about being aware of your surroundings when around public transport. By using a child it makes people think about how a child would feel if they were in a situation such as: being left at a train station
In the world of advertisement, there are more than a handful of ways to attract the users of social marketing. In the eyes of social marketing they look at this advertisement and would think twice about unlocking their cell phone. This image was created to lessen the amount of people using their cell phones while behind the wheel. This image is a car on the unlock button on iPhones and a truck on the other side. When you slide the unblock button on the cell phone it makes the car crash into the truck, as if that would happen if a cell phone was being used behind the wheel. This particular advertisement caught my eye because it is so simple but yet sends a huge message. El Colombiano creates a memorable image for young adults by using a subtle grey color with a simple design and a recognizable image for the
Global Warming has silently crept into our society today because of big business, lack of technology, and greed. And now with a new generation of citizens who understand what we have been doing to our earth have to stand up and do what is right. Global Warming refers to the increase in the earth’s average temperature induced by human activity. Most discussions on Global Warming today show similarities between an increase in global temperature and the increase in carbon dioxide, nitrous oxide, methane, and chlorofluorocarbons in the atmosphere. Human activity increases the amount of these gases in the atmosphere and, as a result of the greenhouse effect, increases
The ads intention is to inform. Drivers need to be informed, to change the mindset that it’s ok to text and drive. This ad strongly persuades its audience with subtle but at the same notion a powerful display in communicating the intent of dangers texting and driving can inflict. The picture depicts a man in his mid to late 40’s, being assaulted by a small fist. On the face of the man is a diesel truck, which represents a truck driver of the diesel. Neither the man nor the truck by an individual's perception would be seen as being non-threatening. If you were to face either of them with a head on accident. The hand in the ad that is using intensity, and hostility by punching the semi-truck driver, has a small sports car on his hand. This could depict a teenager or a younger generation. The small hand with the sports car has no face. By not showing his face and only his hand depicts he didn’t even look up he was looking at his hand while texting. The ad’s intent is to insinuate without saying that the problem of texting and driving lies with younger generations, or the strength of a small hand can injure a semi truck, and it’s driver. The matter of principle that this ad’s demonstrates is danger, and violence. It’s to prove the pursuit of thought or lack of thought that drivers use when using their hands to text instead of using their hands to drive. The ad does not leave a
“Hear what you want” claimed the Sound Blockers through a video advertisement commercial targeting college students into purchasing The Sound Blockers 2.0. This advertisement was shown in class sharing personal experiences that influences the audience to relate to the situations and increase their chances in purchasing the product. This commercial used the three main rhetorical appeals, Logos, Ethos and Pathos, which were used in targeting emotions, statistics and creating a valid advertisement. When using rhetorical elements such as angle of vision, altered locations of the setting, and different character roles, it supports the advertisement to become successful and appeal to the audience.
This commercial is thirty seconds, with two visual texts, “Don’t text when on the road…. It’s not safe for deer or humans”. Giving context to the generation the organizations are targeting, teens, the ad shocks the viewer with humor. Considering this, the ad is purposely thirty seconds long to allow the teens to tweet, post, or pin the commercial exposing the topic to more than a
It can be very irritating when you are driving along perfectly safely and inside in the speed limits and you witness a terrible or bad behaviour by different drivers. Some of the time they go very slowly and weave everywhere, while in different circumstances they sit on your tail and overtake you in very dangerous conditions. Add to this the general population who plainly should not drive or the kid racer types of people who have no care or thought.
When creating our commercial, we need to create meaning behind our tagline. We needed to show, that biking isn’t just for exercise or getting from point A to B. There is so much more to it. This being said, we wanted to show that anyone could bike, from a wealthy businessman to tourists (not saying they aren’t wealthy). When we received our client, motivate criteria, we noticed they wanted to target urban dwellers and tourists. This is why we chose the people we did in our commercial. We started off with the businessman in traffic in a taxi going to work. We felt this is a typical city every morning. In the beginning of the commercial, we made watching the tourists through the businessman’s perspective because he was sitting frustrated in a taxi, while the tourists looked like they were about to go have fun. That is when we showed a text message being received by the businessman that he is going to be late for his 8am meeting. Frustrated, he remembers the bikes and realizes he is close to work and can beat the traffic. By making the businessman on time for his work meeting and showing the “mile long traffic,” it demonstrated
a. Attention Getter: Each year, primarily because of exposure to secondhand smoke, an estimated 3,000 nonsmoking Americans die of lung cancer.
It is estimated that 36.5 million adults smoke in the United States of America (Centers for Disease Control and Prevention B). A cigarette contains 7,000 chemicals and 70 of those can cause cancer (Centers for Disease Control and Prevention B). When someone decides to smoke a cigarette, they are not only choosing to allow those toxins into their body but are imposing all those same toxins on anyone around them. Secondhand smoke is the combination of smoke from the burning end of a cigarette and the smoke breathed out by smokers and is considered more dangerous then smoking the cigarette (Centers for Disease Control and Prevention B). Every year 480,000 people in the United States of America die because of cigarette smoking, which is the leading cause of preventable disease and death. Why has this deadly habit become such a casual part of the American life? This habit is not only harmful to the person smoking, but is hurting everyone around them. It may be their decision to smoke and cause damage to their own bodies but when they decide to smoke in public they are infringing on the rights of everyone around them right to protect their health. Smoking should be made illegal because it is not only harmful to the smokers but also causes harm to fetuses in utero, developing children and any other adults who may breathe that smoke in.