Creating A Television Commercial And A Snapchat Live Story

As the people are watching the television, millions of dollars are used in the commercials. All commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis with Kevin Hart entitled “First Date. The makers of the commercial use a variety of techniques to persuade people to buy a Hyundai Genesis because of a special feature that other cars don’t have. By persuading people, the author has a purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brand that tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our

For instance, it is rare that a person would be encouraged by others to consume a few alcoholic drinks and then drive home afterwards. However, when an individual begins to drink alcohol, he or she becomes less likely to understand the consequences of their actions, such as driving after drinking. Thus, this ad sensibly states: “Drink responsibly. Don’t Drive.” In addition to the appeal to logos, the ad effectively appeals to pathos by utilizing a comparison between the beloved child’s toy companies car, an aspect of childhood many individuals vividly remember playing with to that of a car. Furthermore, the ad appeals to ethos, as it uses cars from the heavily popularized and successful multi-billion dollar company Hot Wheels. Additionally, the technique is also effective because the information does not come from an authority figure, but rather that of a popular toy company. Therefore, the audience is likely to form a positive as well as a personal connection to the ad due to its connection to their childhood. Likewise, the ad effectively explains their argument that buzzed driving can be fatal, much like drunk driving is known to me. Just because it is not illegal to drive after a few drinks, the ad makes it clear that drinking; whether it be a drink or several,

The targeted audience for this commercial was towards everyone, specifically drivers and/or those who have a cellular device. Texting and driving is a huge distraction in our generation, the audience was targeted because of many recent studies on car accidents. Since the audience consists of drivers, this includes that the exigence of the video is to mention that texting is a huge problem in our society. Recent studies have found that “1 out of 4 car accidents are caused by texting and driving”. This demonstrates that texting and driving is a becoming a worldwide problem for the community. Distracted driving is not acceptable because it can endanger the drivers life and even the people around him/her. The purpose of having this commercial series made was to inform drivers that texting and driving is not acceptable, no matter who is in the vehicle. Whether you are alone or not, texting and driving should not be a thought because of risks that are there. The context of the commercial took place throughout a neighborhood, a nice neighborhood and daylight still out. The commercial was shot during the middle of the day to demonstrate the driving. While driving during the day, it's easier to see many things on the road. Although, there's never good time to see a child running across the street while on the

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

The advertisement I chose, ‘Embrace Life’, is an advertisement to enhance the importance of wearing a seatbelt in the car, but in a positive way. The commercial features 4 main elements— Audio, Visual, Spatial, and Gestural. At the start of the advert, the music was calm. It builds up in intensity as the “accident” was about to happen, and slowly calms down after the “accident”.

Appearing during the fourth quarter of Super Bowl XLVII was the Mercedes-AMG GT Roadster commercial. The 60-second ad is set at a rundown biker bar off a desolate section of Route 66. Meeting every stereotypical biker bar theme of the late 1960’s and early 70’s, the commercial starts with a biker selecting “Born To Be Wild” by Steppenwolf from the Juke box. In fact, it’s the only song that can be selected. Dressed in the traditional biker leather and denim, the burly bikers are enjoying themselves by drinking, shooting pool and an occasional biker fight. One biker is shown with an iconic Easy Rider tattoo featuring Peter Fonda in the classic 1969 Movie “Easy Rider.” There is even a shrine dedicated to the famous movie complete with movie poster, Captain America gas tank, and lit candles.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

If I was to make my own television commercials about my cell phone I'm selling I would like it to be 30 seconds long . And the cell phones on the television and the price of the bottom of the commercial . Under the cell phones cell phones and the web site and number on the commercial so people can call right after . seeing the commercial. I would convince them being it with free minutes for a year everyone loves free stuff so if u love for things come check the phones out . That is how I would " convince" people to buy my product and didn't waste there money . Because people hate buying stuff and it don't working for a long time it's just like the wasted money for nothing . So I want my cell to work good ,

On a daily basis numerous people across the world stay in their homes, work places and in other places to watch nature as it unfolds, wishing to live a happy life and achieve their future plans. Even with the fact that everybody has their own goals of achieving success in life, it all depends on the drive that one has inside himself or herself. Imagine when someone has a car that can supplement that kind of inspirational drive.  Such is what has been seen in the recent 2015 advertisement of the New Lexus IS found at http://blog.lexus.co.uk/lexus-is-2015-advert-flow/. This paper is an analysis of this advertisement, its impressions and effectiveness.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.