Tylenol Crisis Essay

Although Johnson and Johnson was a big company at the time of the Tylenol crisis, the company has never faced a complicated problem as the one that Tylenol was affronting at the time. In addition, there were no evidences or records of any other similar problem, neither in the pharmaceutical industry nor in the food industry. The lack of background on that kind of situation represented at the time a big challenge for the company. Tylenol was one of the most spectacular success stories in the pharmaceutical

Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it was also a large income earner that commanded nearly 15% of the company’s total profits. That being the case, the 1982 crisis was not only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the company’s existence; putting at risk a multi million investment which the investors had a lot of faith in. Irrespective of whether

Abstract Part 1: Crisis Scenario Development Develop a scenario describing a crisis situation. Possible topics for your scenario include school violence, workplace violence, terrorist attack, sexual assault, or natural disasters. Your scenario must include sufficient breadth and depth in terms of the details surrounding the incident you have chosen, to include: • Description of the crisis. • Description of the amount of damage. • Description of the victims (physical and psychological damage)

the 1982 Tylenol Crisis used tasked-oriented leadership to swiftly resolved the crisis. Task-oriented leader behaviors involve structuring the roles of subordinates, providing them with instructions, and behaving in ways that will increase the performance. Task-oriented behaviors are directives given to employees to get things done and to ensure that organizational goals are met (UMUC). Two steps were followed at Johnson & Johnson to ensure that organizational goal of resolving the crisis was met

contaminated with deadly cyanide ingredients and then resealed, repackaged and replaced on the shelves by unscrupulous persons for motives unknown in pharmacies and grocery stores, causing the deaths. This crisis resulted in a recall of the Tylenol products on the market and Johnson & Johnson’s executives had to weigh several pressing issues for example, the loss in its market share that made it difficult for the company to take a decision in the cyanide crises. This recall

James Burke who was ECO of Johnson & Johnson during the Tylenol tempering period in 1982. The crisis happened when some Tylenol capsules were adulterated with poison that caused deaths (Washington Post). During this crisis, he showed good examples of not only good management decision but ethical leadership as well. One of the ethical traits that clearly stands out is that James Burke has a strong personal character. At a point in the crisis, in spite of the US government’s advice against the product

customers, some propaganda techniques, aiming to cover up the scandals, usually don’t work well. Instead, successful public relationship management techniques generally treat their customers’ welfare as an end not just a mean. For example, a successful crisis management usually contains the honesty and quick reaction. Enron Corporation is a great example to illustrate how damaging it is if company leaders try to hide up the scandals and lie to the public. From Kant’s perspective, customers, who are human

acted quickly and with confidence. Johnson & Johnson set the tone for how a company should respond to a crisis. Did you have all the information you need to craft a sound argument? Yes To whom was the argument made? The public via media, shareholders, executives At what times did your target audience have a change of heart? Burke removed all product from shelves nationwide during the second Tylenol incident What did you learn from this? The rapid action of Johnson & Johnson was a wise move. The decision

Study Action Plan Johnson and Johnson Case Study Action Plan PHL/323   Abstract This paper briefly summarizes the action plan case study of Johnson and Johnson. Seven people had died after ingesting Tylenol, a painkiller that was produce by McNeil Laboratories, a Johnson & Johnson division. The Tylenol was mix with cyanide poisoning. Johnson and Johnson realized that the tragic event was not the company’s fault but an external sabotage. In addition, Learning Team C proposes an action plan that determines

Chicago area linked to Tylenol Extra Strength Capsules. This was the first the company had heard anything about the deaths being linked to their medicine. This wasn’t surprising given in 1982, prior to the explosion of the internet; often the media was aware of information prior to the public. Very different from today where we all have access to information at our fingertips. Immediately discovering the news there were countless articles and TV releases of statements claiming Tylenol was the purpose for