Institute of Management Technology
2014-2016
EBDI Assignment
SWOT Analysis of Uber and Ola
Submitted To – Submitted By –
Prof.: Prasanna Singh Tarun Acharya 140201168
Uber v/s Ola (SWOT Analysis)
Uber
Strengths
• Uber has an extremely wide outreach with their business functioning across 60 countries, and counting.
• The tie up that Uber has with Paytm enables very easy payment on the go for most customers as they do not have to have cash on them at the moment of the ride.
• Uber, with their Paytm collaboration, has the possibility for a customer to share their bill with other passengers or people using the split fare feature, where every person will have a certain amount of the overall bill.
• Uber generally has very
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• The quality and personality of the drivers have majorly affected the reputation of Uber.
Opportunities
• Uber has not expanded into the developing nations as much and more so not within the developing nations that it has entered especially.
• The money power and thus high budgets that Uber possesses gives them the major opportunity of advertising and spreading awareness.
• Customers are slowly becoming more convenience friendly and technology friendly and hence the target market is expanding.
• The pricing strategy of Uber can be improved by making the pricing structure a little less fluctuating with so many parameters.
• Uber has high safety standards and should use their money to try and advertise these to cover up the issues they have faced in this regard in the past.
Threats
• Worldwide completion is increasing.
• Local competition is majorly replacing Uber due to their better relationships with their niche markets.
• It can lose customers at any mistake as the entry barriers in the industry are low and the competition is very high.
• Government regulations are becoming more and more stringent and are thus difficult to cope up and follow consistently while trying to make
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• Have a lot of strong investors currently and others that are interested in the business, thus making them financially sound presently.
• Offerings of cash payments as well as online payments gives them a wider customer base.
Weaknesses
• Demand for Ola is increasing rapidly and despite being financially sound, catching up to this pace is difficult.
• Overall, the body language and demeanour of the drivers is not as polite as that of others in the industry.
• As in Uber, the pricing structure that fluctuates this much is not something that is taken well by customers.
• Their technology standards are not as strong as Uber.
• Their promotions, although catching up, are not as strong as Uber’s.
Opportunities
• Their fleet size is very large but the vehicle quality has major scope for improvement.
• Offer additional incentives for repeat customers to ensure they can retain their customers as well as attract more customers from competitors.
• Expand further by acquisition.
• Work more on tier 3 cities as they’re network is very strong presently.
• Work on improving the quality of their mobile application.
• Should look to enter the global market.
The requisite capital are very high, therefore, competition from potential from other new company will required a large amount of capital investment.
Establishing a well-structured driver network is a key step in Lyft’s strategy to expanding in London market. As drivers facilitate the cash flow of the ridesharing business model: having more qualified drivers in the network will help ensure revenues are maximized and ensure further growth. To attract and retain drivers, Lyft should implement good incentive plans for its prospective drivers and ensure the company driver policies are transparent. Regarding driver policies, Lyft will continuously reinforce that their drivers should be held up to higher standards and need to be respectful and reliable, especially since they bear the responsibility of driving cash flow into the business. Penalty and enforcement policies should also be made clear.
safe enough? I don't think so. Because uber is the only public transportation that doesn't have
Uber has found a way to capitalize on this by offering rates that are cheaper than a standard taxi's. This provides a benefit for the consumer in the form of money saved, but also guarantees Uber a strong position in the transit market. By offering riders at rates which are less than they would pay using a standard taxi, Uber receives income from those customers that would otherwise be going to the cab companies. This type of relationship between company and customer is indicative of American consumer preferences- a growing percentage of the population prefer the uncertainty associated with Uber compared to the added cost for a taxi service. The success of companies like Uber, and their competitors is not the only way to gauge this change in the industry. In most major American cities, taxi services are regulated by the issuance of "medallions", which serve as a seal of approval from the city (via the taxi authority). By examining the rates companies are paying for these medallions, a larger picture of the industry becomes apparent. In cities like Boston, Chicago, and New York, medallion prices are down anywhere from seventeen to twenty percent.(Turmoil) This sudden decrease in medallion values shows that Uber's success is coming at the expense of traditional cab
Competition in the industry is high, if the industry includes traditional taxi companies. There are many companies that offer ride-hailing and ride-sharing service, including Lyft, Sidecar, Hailo, Juno and Via. Lyft, which is the Uber’s largest competitor and offers almost the same service, is doing one-third of Uber’s weekly ride load and growing twice as fast as Uber by net revenue of $130 million in 2014 (estimated). Unlike the Uber’s low-key, restrained style, Lyft has implemented the aggressive strategy, which aims the bright, friendly style, as a market’s second leader. In addition to Lyft, many local taxi companies are Uber’s competitors that share the same market. And they are heavily protected by their
Uber has adopted a broad differentiation competitive strategy. They want to appeal to a broad spectrum of clients by providing superior car service differentiating themselves from other more traditional car services and cabs. The four key problems they
I don’t see any reason that might appear this pricing policy to be unfair. Pricing is based on demand and high price is to ensure availability of ride at extreme weather conditions such as heavy raining, snow fall etc. as it is providing incentive to the drivers. Previously in such situations people had to wait for long time to get a ride from taxi drivers as there pricing is flat for almost all the weather and other situation where demand of ride may rise a lot.
When it comes to transportation quick, easy, and cheap, Uber is the choice. The Uber application is a transportation service that stands out among the rest. What makes Uber stands out is that it is cheaper, able to help those with disabilities, has helped with reducing drunk driving incidents, has GPS, and helped with amber alters. Uber has the safety what is needed for transportation and helps with safety. In this day and age, people worry about their safety and transportation is where someone and their belongings are vulnerable. With Uber, people and their belongings are more secure in getting to their destination at a cheap price. Uber is usable for anyone with a phone to use is some people top choice to use for a ride.
This term paper would discuss Uber’s pricing in term of facing the fundamental concept of economics: the supply and demand curve. Uber is one of the pioneers of ride-sharing and its’ brand name has dominated headlines over the past year alongside mentions of the “sharing economy”. The Uber’s pricing that would be discussed is their surge price, because this volatile pricing will impact their demand within their limited supply of drivers, and important factor to survive from the competition between other transportations services, either online transportation applications or conventional transportation services, such as taxi cab, commercial car pool, and limo. These Uber’s surge price relates to price setting and price discrimination of microeconomics study.
Its major competitor is amazon and flipkart is giving it a good competition in major products and
Of course, a vital role played in all transportation services is the vehicle operator or the driver. Uber interviews and screens the drivers to
Because of some untrained drivers, how to protect the customer safety become one of the greatest challenges to Uber. There are customers be attacked accidents
Advancements in technology have allowed firms to engage in more efficient pricing mechanisms, especially in the face of demand uncertainty. Beginning in the 1980s, airlines started implementing dynamic pricing, utilizing what is commonly known as yield management or revenue management systems. Airlines engaged in intra-firm price dispersion, selling buckets of seats at different prices. This sort of pricing mechanism has been shown to be effective in increasing profits in the face of aggregate demand uncertainty. Following in the footsteps of the airlines, several other industries have also come to engage in dynamic price discrimination. These include industries with varying degrees of competitiveness, such as hotels, sports, performing arts, and retail stores. With more recent advancements in technology, we have seen firms able to engage in more dynamic real time or responsive pricing. This paper adds to the literature by examining how dynamic real time ticket pricing can be more efficient then the static pricing mechanisms that have previously been studied.
After establishing 24 cities in 24 hours in 2014, they couldn’t oppose doing it higher than earlier. Extend the information to your friends in remote places as we can’t wait to meet them. Everything began with two patrons and a responsibility to upgrade the lives by devising the first end to end ridesharing society, and the world’s best transport services. By extending our existence, more people are uniting the Lyft operation.
with the service seems to be insufficient for customers to remain loyal. Creating customer loyalty is