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Uber Swot Analysis

Satisfactory Essays

Institute of Management Technology
2014-2016

EBDI Assignment
SWOT Analysis of Uber and Ola

Submitted To – Submitted By –
Prof.: Prasanna Singh Tarun Acharya 140201168

Uber v/s Ola (SWOT Analysis)
Uber
Strengths
• Uber has an extremely wide outreach with their business functioning across 60 countries, and counting.
• The tie up that Uber has with Paytm enables very easy payment on the go for most customers as they do not have to have cash on them at the moment of the ride.
• Uber, with their Paytm collaboration, has the possibility for a customer to share their bill with other passengers or people using the split fare feature, where every person will have a certain amount of the overall bill.
• Uber generally has very …show more content…

• The quality and personality of the drivers have majorly affected the reputation of Uber.
Opportunities
• Uber has not expanded into the developing nations as much and more so not within the developing nations that it has entered especially.
• The money power and thus high budgets that Uber possesses gives them the major opportunity of advertising and spreading awareness.
• Customers are slowly becoming more convenience friendly and technology friendly and hence the target market is expanding.
• The pricing strategy of Uber can be improved by making the pricing structure a little less fluctuating with so many parameters.
• Uber has high safety standards and should use their money to try and advertise these to cover up the issues they have faced in this regard in the past.
Threats
• Worldwide completion is increasing.
• Local competition is majorly replacing Uber due to their better relationships with their niche markets.
• It can lose customers at any mistake as the entry barriers in the industry are low and the competition is very high.
• Government regulations are becoming more and more stringent and are thus difficult to cope up and follow consistently while trying to make …show more content…

• Have a lot of strong investors currently and others that are interested in the business, thus making them financially sound presently.
• Offerings of cash payments as well as online payments gives them a wider customer base.
Weaknesses
• Demand for Ola is increasing rapidly and despite being financially sound, catching up to this pace is difficult.
• Overall, the body language and demeanour of the drivers is not as polite as that of others in the industry.
• As in Uber, the pricing structure that fluctuates this much is not something that is taken well by customers.
• Their technology standards are not as strong as Uber.
• Their promotions, although catching up, are not as strong as Uber’s.
Opportunities
• Their fleet size is very large but the vehicle quality has major scope for improvement.
• Offer additional incentives for repeat customers to ensure they can retain their customers as well as attract more customers from competitors.
• Expand further by acquisition.
• Work more on tier 3 cities as they’re network is very strong presently.
• Work on improving the quality of their mobile application.
• Should look to enter the global market.

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