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United Airlines Controversy: A Case Study

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United Airlines is facing a huge controversy. This past Sunday, flight 3411 headed from Chicago to Louisville was fully booked and boarded. Due to staff relocation, United decided to remove 4 passengers from the plane. One resisted - leading to a bloody encounter with airport security that has been widely circulated on social media. Outrage ensused. After pushback from his mild apology, CEO Oscar Munoz offered a full apology. Mr. Munoz stands to lose up to $500K of his $14.3M potential compensation due to poor customer satisfaction surveys. In America, what we are witnessing is increasing power by C-suite executives. Their control extends throughout all aspects of the company. They choose the Board of Directors, which in turn determines
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