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Unme Case Summary

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Foley needs to continue to integrate and move forward with both traditional and social media. Their target market seems to be moving away from traditional media, and UnME should focus on increasing its presence in social media. Simply, traditional media has a significant of clutter and customer retention of ads is low. Also, this medium is only one-way communication and there is lack of control over the information a customer receives. Further, many potential customers are less willing to have advertising disrupt their entertainment and have found various alternatives for skipping past and avoiding commercials.

The first order of business is to ensure that the UnMe brand is protected and maintained to avoid erosion. First, a SWOT analysis

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