Uses And Gratification Theory

The uses and gratification theory has its roots in the 1940s when the researcher became interested in various forms of media behavior that people engaged in, such as radio listening or newspaper reading. Researcher began seeing these behaviors under perspective of the uses and gratification theory. In 1944 Herta Herzog start classifying the reason of people chose specific type of media. Herzog identify three type of gratification after have an interview with soap opera fans. Based on the reason why

Avie Jones April 24, 2011 COM-126 Comm. and the Media Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition, it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming, which is programming that people watch when there is

Uses and Gratifications Theory Analysis Paige Healey George Mason University   Abstract What mass communication professionals recognize as the uses and gratifications (U&G) approach is recognized broadly as a subtradition of media effects research. As an active-audience approach, this theory presented innovated perspectives to evaluating mass media. With technological advances changing the mass media world each year, U&G offers a flexible approach to analyzing how and why and audience uses media

USES AND GRATIFICATION THEORY Uses and gratification theory is a theories that concentrate on what people do with the media and what media does for the people. Uses and gratification theory is different from others theories that it suppose that because individuals have the right to use the media, not passive consumers who position themselves as media. Uses and gratification theory to explore how individuals purposely look for media to meet specific needs, such as entertainment, relaxation or socialization

The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). Media were then considered as having dominant effects on its audiences. The principle on which the Uses and Gratification theory was formulated

There are many theories discuss about actions and events in public relations (PR). According to Em Griffin (2012), theory is a set of systematic that study about the prediction about the way things work. However, public relations is a management function which helps to identify, build and maintain mutually beneficial relationships which focus on the production messages, campaign and mass media effects on audiences. (Cabot, 2012). Therefore, study of theories is one of the effective ways to help

Back to the history, reality TV was origin in 1948 when Allan Funt produced a television series named Candid Camera that use hidden camera to capture people reaction in their everyday life, (Juliana, 2010). In era of 80’s, reality TV that deals with emergency and cops stories such as Unsolved Mysteries (1987), American Most Wanted (1988), Rescues 911 and cops (1989) became the fashionable product of reality TV programme in America’s television industry. Later in 1990, popular programme based on home

Consumers buy into marketing tactics and get a sense of gratification when they purchase items branded with a cancer ribbon or other known symbol. Through the perspective and lens of the Uses and Gratifications theory, you can see the different reasons as to what drives consumers to purchase these products and engage in a type of cancer culture within our society. Uses and Gratifications theory has been used to discover why consumers use different forms of media in order to feel a sense of fulfillment

Phenomenology used in Qualitative Research Many phenomenological methodologies have been developed and used by qualitative researchers to review individuals’ experiences. Phenomenology for organizational research, descriptive phenomenological method, hermeneutic phenomenology, interpretive phenomenology, and interpretative phenomenological analysis are the five popular phenomenological methodologies in qualitative inquiry. Phenomenology for organizational research. Phenomenology for organizational

Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays. Social networking sites are web services that allow users to create profile and build relationships with other users of the same site. Due to the popularity of these sites, many questions are raised and one