Value Alignment for Coca-Cola Bus/475

“Coca-Cola believed early on that to gain worldwide acceptance, it needed to connect emotionally and socially with the masses and be “at arm’s length” with everyone.” This shows that Coca-Cola values the

The Coca-Cola Company (Coca-Cola), the world 's driving soda pop producer, works in more than 200 nations and offers 400 brands of nonalcoholic refreshments. Coca-Cola is likewise the most profitable brand on the planet. Coca-Cola is an all-inclusive perceived effective organization. The Coca-Cola was founded in May of 1886 and proceeds for over a century through the seasons of war and peace, success and misery and monetary blast and bust. As late as the 1990s, Coca-Cola was one of the most regarded organizations on the planet, assembling and known as an exceptionally effective management group. Since 1998, the organization has been battling with inner shortcomings and outside dangers.

Coca-Cola was founded by an Atlanta pharmacist by the name of Dr. John S. Pemberton in 1886. Dr. Pemberton moved from Columbus, Georgia, in 1869 to Atlanta. In 1885 he set up a chemical laboratory in Atlanta. Pemberton created flavored syrup that was mixed with carbonated water. Researchers states that Pemberton added caffeine to the syrup so that it could be marked as a headache remedy. The syrup that Pemberton created was known for relieving indigestion and exhaustion in addition to being refreshing and exhilarating (Advameg 2017). Dr. Pemberton’s partner Frank M. Robinson was known for the creating of the beverage name Coca-Cola, as well as designing the trademark. Dr. John Pemberton later on died two years after creating the amazing beverage of all times. After Pemberton died the business was later sold to an Atlanta business man by the name of Asa G. Candler. Coca-Cola is considered to be the best selling beverage in the world.

In “The World’s Top 100 Food and Beverage Companies of 2015”, The Coca-Cola Company is the 5th largest beverage company which serve consumers with 3,800 beverage brands over 200 countries each day. The company is best known for its flagship product Coca-Cola which is invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler, who founded The Coca-Cola Company in January 29, 1892. As of 2015, the chairman and CEO of

The values state the basic strategy which is used by Coca Cola Amatil in order to make the company stable as well as strong so that it could survive even very tough competition of the market (The Independant marketing magazine, 2014). The Coca Cola Amatil not only creates its values but the employees are encourages to live the values as well and behave in the world as directed by these important values. The values of Coca Cola Amatil

Coca-Cola’s mission declares the company purpose and standards by which Coca-Cola will operate. Coca-Cola’s roadmap starts with a mission that is lasting. The basic tasks of Coca-Cola are: to refresh the word, to inspire moments of optimism and happiness and to create value and a make a difference. Maximizing shareholders value over time is Coca-Colas’ mission. In order to achieve this mission, Coca-Cola Company has to execute a business strategy driven by four key objectives: maximize its long-term cans

Additionally, social responsibilities as well as ethics and legal obligations will also be a determining factor in Coca-Cola’s marketing decisions. With a company that has as much brand-name recognition power as the Coca-Cola Company and Subsidiaries do, decisions must be made with the customer’s needs and expectations in mind, while respecting their reputation with those

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.

To understand the coca cola company’s internal environment, you have to understand its philosophy this next few paragraphs are the mission statement given by Roberto Goizueta in a booklet entitled ‘Coca-Cola, a Business System toward 2000: Our Mission in the 1990s’.

Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed.

is: "To refresh the world... To inspire moments of optimism and happiness...To create value and

Coca-Cola is a largest beverage company in the globe, which is the four of the world’s top five non-alcoholic sparkling beverage brands. Most time Coca-Cola tries every effort in developing, expanding products and also building the relationships with national and international stakeholders. Partnerships comprises of consumers, suppliers, government, NGOs and communities. These members underpin the company development and play a significant role in sustainable development.

In retrospect, Coca Cola is a multinational beverage corporation in America today. The company began in 1886 by the pharmacist, Dr. John S. Pemberton. Dr. Pemberton created a flavored syrup with a distinctive taste that he thought could be sold in soda fountains. The mixture was created in his pharmacy and mixed with carbonated water. He offered it to his customers as samples and everyone responded in a positive way. It was named Coca-Cola soon after by Dr. Pemberton’s bookkeeper Frank Robinson and trademark with a distinct script. Today the company produces over 613 beverages that range from carbonated to non-carbonated drinks. The company reports total assets of

The Coca-Cola organization is characterized by its mission driven culture; the company does concentrate on stirring optimism, refreshing the mentality, and as well as making a difference towards the expectations of the customers. The company does involve the customers and workers in sharing of the stories which does

According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today