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Vanity Fair Corporation Inc. Essay

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Vanity Fair Corporation was founded in 1899 and originally went by the name of Reading Glove and Mitten Manufacturing Company in Pennsylvania. The company is now headquartered in Greensboro, North Carolina. The company is associated with more than 30 brands that can all be structured into five different coalitions, or categories. They are Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary brands. The brands can also be divided between heritage and lifestyle brands. A successful corporation like Vanity Fair can date back its success for many years but it also has room for improvements. There are a few issues that the company should really work on in order to stay successful for years to come. Vanity Fair was initially a vertically integrated company that made its way to becoming a company involved in extensive outsourcing. According to the case Vanity Fair Brands: Global Supply Chain Strategy, “Most apparel companies typically concentrated on design and marketing, and generally performed little or none of their own production, much of which had been transferred to low cost countries around the world. In fact, while 49% of retail apparel sold in the United States was made domestically in 1992, by 1999 this figure had dropped to only 12%.” It was very common for companies to switch gears on their production operations in order to maintain low costs for the company. This can be a problem for Vanity Fair because it does not allow for a chance to expand on

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